MIAMI, April 28 /PRNewswire-HISPANIC PR WIRE/ — Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.
HispanoClick was acquired by Batanga, Inc. in January 2008. Composed of over 800 premium Spanish-language sites, HispanoClick provides various segmentation options and rich media solutions for its advertisers. The leading Hispanic ad network, HispanoClick offers a variety of channel listings, including entertainment, automotive, business and more.
Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music
“We were confident that in acquiring HispanoClick, Batanga, Inc. would be able to deliver the critical mass advertisers are seeking,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc. “This addition to the company’s portfolio provides advertisers with a new set of resources to effectively carve out and reach their brand’s marketing target.”
Batanga has consistently outpaced all exclusively Hispanic targeted websites for the last five months surpassing 3 million U.S. unique visitors month-over-month. Adds Marroquin, “Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music.”
About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami, New York, and Greensboro, NC. Learn more at http://www.batanga.com .
HispanoClick, the premier online Hispanic advertising network, offers best-in-class solutions for advertisers targeting the Spanish-speaking and bilingual audiences in the U.S., Latin America and Spain. Leveraging a network composed of over 800 premium websites, HispanoClick empowers marketers to raise brand recognition, sales, and lead generation with a variety of segmentation options. A wholly-owned subsidiary of Batanga, Inc., HispanoClick maintains offices in Miami, FL and Montreal, Canada. Learn more at http://www.hispanoclick.com .
* comScore Media Metrix, March 2008
source: Hispanic PRwire