Danay Escanaverino

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )

Mizrahi is bringing more than 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB.

From his position, Mizrahi will act as Luis Miguel Messianu’s business counterpart and report directly to him, overseeing all of the agency clients marketing strategic programs, being his main responsibility the growth of their brands as well as the development of new business initiatives for Alma DDB.

Mizrahi was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers. Previously he acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years. A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.

“He will bring a unique client perspective to the day-to-day operation, ‘translating’ the business challenges that our clients are facing to the creative team to enhance our focus direction and also by serving as a sounding board for creative ideas,” stated Luis Miguel Messianu.

Along with his responsibilities, Isaac Mizrahi will be concentrated on identifying the new usages of media, the consumer’s contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.

“It’s a unique opportunity to join an agency that shares similar beliefs around the importance of building strong brand as a driver of profitable and successful business for our clients,” said Mizrahi.

He will join the Management team at Alma DDB which in addition to Luis Miguel Messianu, counts on the experience of Angela Battistini, VP of Client Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation & New Business; and Leo Peet, Finance Director.

Mizrahi, 39 years old, holds an MBA from the prestigious Emory University (Atlanta) and he is relocating to Miami with his wife and their one-year-old son.

Isaac’s recognitions include the 2006 Brand Week’s Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.

Note to the Editors: High resolution images, and media materials are available at http://epk.almaddb.com

About DDB:

DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC) .

For further information, please contact:

Olimpia Del Boccio
Alma DDB – (305) 662-3154
odelboccio@almaddb.com

Website: http://www.ddb.com

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NEW YORK, June 25 /PRNewswire/ — Portada’s Third Annual Hispanic
Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada-
online.com/conference/main.aspx?cid=2) will present an array of
highly-focused panels and great networking opportunities that will drive
the Latin Advertising and Media industries forward.

Under the theme “Getting it Right: Connecting with the Hispanic
Consumer,” more than a dozen top notch client side marketers have already
confirmed their presence, including the following:

– John De Armas, VP of WorldDirect and Head of DirectTV Mas.

– Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

– Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft
Corp.

– Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

– Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand – Moet -
Hennessy USA

– Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing,
Johnson & Johnson / McNeil Nutritionals

– Monica Morales, Brand Manager, Dr Pepper Hispanic Market

– Kristin Page, Multicultural Marketing Director, Macy’s

– Andrea Riley, Corporate Brand and Automotive Marketing, GMAC
Financial Services

– Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
– Hector Vallejo, Hispanic Marketing Manager, DeWalt
– Teresa Wakeley, Advertising and Media Manager, Volkswagen of America
WHY YOU SHOULD ATTEND:

— When the tail starts wagging the dog: how multicultural consumers
are shaping trends and consumption for America as a whole, and what your
business needs to do about it.

— Getting a bigger bang for the buck with digital media targeting
Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging
Social Networks and much more…

— The Power of Local News. Why being locally relevant is crucial for
National Advertisers.

— Analysis of why print media matters more than ever in order to reach
Spanish-speaking audiences

— Networking with new prospects, clients and peers in a friendly
environment in the heart of New York City.

— Recognition of industry pioneers, innovators and their campaigns at
the Hispanic Digital and Print Media Awards Luncheon.

— Advertiser Roundtables: Share intelligence and insights with major
clients and agencies. One major buy side executive will sit at each table
and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24,
2009!

Secure your spot and your ticket at early bird price today, by visiting
this page: http://www.portada-online.com/conference/registration.aspx?cid=2

PREMIUM SPONSORS

The following Companies have already been confirmed as premium sponsors
of the Third Annual Hispanic Digital and Print Media Conference: Alloy
Access (http://www.alloy-access.com, Bronze Sponsor), Media Space Solutions
(http://www.mediaspacesolutions.com, Bronze Sponsor), NxtBookMedia
(http://www.nxtbookmedia.com/, Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685
4441.

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Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements.

Dallas-based Moroch announced the agreement on Monday.

The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through various media outlets, including print, radio, television and the Web.

As part of the agreement, Moroch Partners said its Hispanic advertising division, iNSPIRE, has been slated to develop collateral for Spanish-language media outlets.

The Moroch account will be handled by Shelia Lemon and Jim Sykora, the company said.

Moroch, which is based in Dallas, is an independent marketing agency with 38 offices across the United States and Canada.

Source: The Dallas Business Journal

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Wal-Mart is to engage more extensively with the Hispanic market in America, which is worth £62 billion per year. Supermarcado de Wal-Mart will open in West Phoenix today, testing the water for a possible further outlay. One store has already opened in Houston and is performing better than expected.

Both locations have high multigenerational Hispanic populations with real spending power. Arizona has around two million Hispanic consumers.

Wal-Mart wants to use the experience it gained in marketing to consumers in Latin America, and hopes to leverage it to boost sales to US Hispanics.

Hispanics already form a large proportion of Wal-Mart’s US customer base, but many often buy their groceries at Hispanic food-oriented outlets like Bashas’ Food City. Opening the Supermercado outlets has been Wal-Mart’s competitive response to this.

The 39,000 sq ft site in Phoenix is a former Wal-Mart Neighbourhood Market that has been remodelled and restocked to make it more relevant to Hispanic shoppers.

The stock strategically targets both US and Hispanic customers, including a mix of Spanish and U.S. products. Yoplait yogurt sits next to LaLa dairy products from Mexico. There is an expanded produce section, traditional Latin bakery, a baby section and expanded party aisle with piñatas and other accessories for celebrations.

The store features bright colors, Spanish signage and 120 bilingual employees. There is a pharmacy and a financial-services department for money orders and wire transfers of funds.

The stores reflect the unique characteristics of the Hispanic market. According to demographic research, Hispanics buy significantly more fresh produce, dairy and meat products than non-Hispanics, they have larger families with more children and honor family and public occasions with celebrations.

A study of Hispanic buying power by Oklahoma State University found that Hispanic households spend a larger portion of their household incomes on food – $128.50 per week compared with $91 for non-Hispanics. They also make considerably more trips to the grocery store – 4.7 per week, more than double non-Hispanics. The frequent trips provide retailers with more opportunities to sell.

Source: International Supermarket News

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