Danay Escanaverino

NEW YORK, June 23 /PRNewswire-HISPANIC PR WIRE/ — Portada’s Fourth Annual Hispanic Digital and Print Media Conference will take place on September 30 in New York City under the theme “Connecting National Brands to Local Audiences.”

“More than ever, the connection with the Hispanic consumer, is a major imperative for the growth of Corporate America. Major clients will share advice and best practices on marketing to the Hispanic consumer,” says Marcos Baer, publisher of Portada.

Already confirmed speakers include:

Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global i.e.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-
Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing
Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macy’s.
Marcelo Salup, Media Director, DMG Solutions.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and
Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America,
Inc.

New ways for national advertisers to engage local audiences through digital and print media will be examined in-depth by top notch marketers and media executives.

This years conference highlights will include the following presentations and panels:

– Clients: Retailers Panel
– Clients: Wireless Panel
– Clients: CPG Panel
– Advertiser Roundtables (“Speed Dating”)
– Panels and presentations on New Trends in:
– Custom Publishing
– Local Search
– Use of mobile technologies to reach the Latin consumer.

… and more to be announced soon!

As in previous editions of the Hispanic Digital and Print Media Conference, attendees from companies from all over the U.S. will return to their cities after the event and say that they learned about interesting new trends and met many new business prospects.

EARLY BIRD REGISTRATION
Tickets are selling fast!
To register to the event at the early bird rate, please go here:

http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322.

For more information about Portada’s premier Annual Hispanic Advertising and Media Conference including, photo gallery , video and editorial coverage of last year’s event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:

Silver Sponsor
Yahoo en espanol ( http://www.yahooenespanol.com )

Bronze Sponsor
Televisa Publishing and Digital ( http://www.televisa.com )

To inquire about sponsorship opportunities in order to align your brand with this marquee conference please call Marcos Baer at 212 685 4441.

About Portada
Portada ( http://www.portada-online.com ) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.

SOURCE Portada

• Leave a comment... (0)

MIAMI, June 16 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) announced today that Mega TV, its television division, will debut a prime time news magazine program entitled “Mega News” (MN). Mega News will be hosted by Fernando del Rincon, and will start next Monday, June 21st. The show will air Monday through Friday at 5:00 P.M. (ET), 6:00 P.M. (PT and Puerto Rico), and 4:00 P.M. (CT).

“Mega News” will deliver news to the Hispanic community in the United States through a unique format that gives the audience an opportunity to interact with Mr. Del Rincon through all forms of social media. This strategy proved to be successful with the launch of “Mega News Nocturno” and is now offered during all news shows on Mega TV.

MN will feature a variety of news topics, including politics, social issues, economic, legal and entertainment. But most importantly, MN will be an interactive news show that will include the audience in every way possible. Hispanic communities coast to coast now have a voice and can suggest ideas for the show’s content that will specifically address the needs of their communities.

Del Rincon’s special segments on MN will be extremely relevant to the community and help portray important matters such as the search for lost relatives, religious biases, racial hate crimes, mistreatment, sexual abuse, and fraud. Additionally, reputable members of the community, analysts and experts will give advice and interact with the audience.

To interact with Mr. Del Rincon on MN and MNN, community members can join the following social media networks: Facebook (Group: Del Rincon MN), Skype (mega_news), and Twitter (@fdelrincon).

“Mega News Nocturno” (MNN), Mega TV’s evening news program also hosted by Fernando del Rincon, will continue to air Monday through Friday at 10:30 P.M. (ET), 7:30 P.M. (PT), 11:30 P.M. (Puerto Rico) and 9:30 P.M. (CT).

Don’t miss the debut of “Mega News” with Fernando del Rincon, this Monday, June 21 and continue to watch “Mega News Nocturno” only on Mega TV, airing on Channel 22 in Miami, FL, Channel 57 in West Palm Beach, FL, Channel 38.2 in Orlando, FL, Channel 36.2 in Tampa, FL, Channel 40.2 in Charleston, SC, Channel 19.2 in Palm Springs CA, Channel 13 in Chicago, IL, Channel 26 in Dallas, TX, Channel 33.2 in Fresno, CA, Channel 48.2 in New York and Channel 405 on DirecTV Mas in main cities of the U.S.

In Puerto Rico, the broadcast frequency for the over-the-air signal via a converter box will be on Channel 14.1. Cable and satellite users can watch Mega TV(R) on Choice Channel 16, Liberty Channel 45, OneLink Channel 60, DIRECTV Channel 169 and Dish Network Channel 60.

www.mega.tv
www.spanishbroadcasting.com

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Spanish Broadcasting System

• Leave a comment... (0)

BETHESDA, Md., June 8 /PRNewswire-HISPANIC PR WIRE/ — Latinum Network, the first business network to help brands penetrate the growing U.S. Hispanic market, is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision, with marketing executives from at least two-dozen big brands – including 7-Eleven, Unilever, Subway(R) Restaurants and Kraft Foods — to tackle one of their biggest collective challenges: boosting the effectiveness of Hispanic marketing spend. This working meeting will mobilize advertisers and leading service providers to unearth practical solutions to the problems that undermine brands’ Hispanic initiatives today such as filling critical data gaps, establishing performance benchmarks, and tracking marketing ROI.

The meeting will take place at the NBA headquarters in New York City from June 22-23. NBA Commissioner David Stern will kick off the meeting.

Latinum, with 30 member brands, leverages peer-to-peer sharing and industry collaboration to provide original research, data, and analysis to aid marketers in accessing the opportunities presented by the surging U.S. Hispanic population.

According to Latinum Network principal Michael Klein, “Marketers are struggling to obtain a clear picture of media effectiveness. The answers are complex. This two-day meeting will provide an opportunity for our members to share innovative solutions, access expert insights, and harness their collective power to improve ROI and grow their Hispanic business.”

According to Saskia Sorrosa, Senior Director, Marketing, National Basketball Association, “We at the NBA are delighted to co-host this meeting for Latinum Network because it allows us to communicate our commitment to the Hispanic community. As the Hispanic population grows, and becomes increasingly mainstream, we, as marketers, will have to do more to understand the cultural differences in order to build relationships. This meeting should help marketers navigate the evolving media environment to engage this American consumer.”

Session topics include:

– Objectives and Benchmarks for Success – This session will review the tools and analyses top companies employ to build the business case and set objectives for Hispanic spend, with a particular focus on the hazards and alternatives of benchmarking Hispanic initiatives against general-market norms.

– Data Gaps, Models, and Standardization -This session will provide a “state of the union” on media modeling capabilities and discuss potential solutions to filling data gaps (i.e. standardization of inputs or commercial collaboration).

– The Evolving Media Landscape -This session will provide a wealth of new-to-world data and insights to provide a more detailed and nuanced vision of the Hispanic consumer’s media consumption patterns and how they are changing over time.

– The Future of Hispanic Mix Management – This members-only session connects insights back to marketing processes and decisions asking, how will greater complexity impact our existing frameworks (benchmarks, mix models, ROI metrics)? Can these models and systems accommodate a changing consumer and media ecosystem? If not, what will?

About Latinum Network
Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through strategic analytics, cutting edge research, and peer to peer collaboration. The company was established by David Wellisch – founder and former GM of AOL Latino – and Michael Klein – former top executive at the Corporate Executive Board, the world’s largest business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network enables CMOs and other designated executives to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.

For more information, visit www.latinumnetwork.com.

SOURCE Latinum Network

• Leave a comment... (0)

LOS ANGELES, June 7 /PRNewswire-HISPANIC PR WIRE/ –

– Guide is packed with ‘how to’ stories written by many of the nation’s top voices in Hispanic social media

– To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/

The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to Hispanic social media marketing, is now available free to marketers nationwide. Featuring best practices and intriguing discussions from many of the nation’s top voices, the guide explores current and upcoming trends in the Hispanic social media and marketing space.

The attractive, 57-page guide was produced by the Hispanic PR Blog ( http://www.hispanicprblog.com ) in partnership with the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ) and the Word of Mouth Marketing Association (WOMMA) ( http://womma.org/main ).

“This guide is a marketer’s dream because it’s comprehensive, fact-packed and practical with a specific focus on the ‘how to’s of Hispanic social media,” said guide and Hispanic PR Blog publisher Manny Ruiz, who is also the organizer of the annual Hispanic PR & Social Media Conference.

“HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market and this guides helps accomplish this,” said Lourdes Rodriguez, HPRA-LA president.

Articles featured in the guide include an in-depth look at topics such as “How to Build and Manage a Hispanic Online Community,” “How to Work Effectively with Latino Bloggers,” and “How to Measure Multicultural & Multilingual Social Media Campaigns.”

The guide features contributions from some of the leading voices in Hispanic social media marketing, including: Armando Azarloza of The Axis Agency; Jose Villa of Sensis; Paul M. Rand, President/CEO of Zocalo Group and President of WOMMA; Gaby Alban of Conexion; Stephanie Noble of Paden-Noble; Cristy Clavijo-Kish of PR Newswire; Silvia Prado of Marketwire; and Midy Aponte of the Sanchez Ricardo Agency.

Recipients of the guide will also receive access to audio recordings from several key sessions from the national Hispanic PR & Social Media Conference that helped make the guide possible. A series of discussions related to the guide will also be held online at the Facebook fan page http://www.facebook.com/hprblog , the premier Facebook page for PR and social media pros focused on Hispanic marketing.

This summer and through the balance of the year, the Hispanic PR Blog, HPRA and WOMMA will be sponsoring a series of provocative industry roundtables as part of the 2010 U.S. Hispanic Social Media Insights Tour. The tour will visit Los Angeles, New York, Miami, Austin, Seattle and Chicago, among other cities.

About the Hispanic Public Relations Association (HPRA)
HPRA ( http://www.hpra.camp8.org )was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Word of Mouth Marketing Association (WOMMA)
WOMMA, http://WOMMA.org , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.

About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog ( http://www.hispanicprblog.com )is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more. Hispanic Media Trainers, LLC, is the parent company of the Hispanic PR & Social Media Conference and the parenting tips bilingual blog, PapiBlogger.

SOURCE Hispanic Public Relations Association

• Leave a comment... (0)

NORTH OLMSTED, Ohio, June 2 /PRNewswire-HISPANIC PR WIRE/ — In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com or click the global access link at the top of the Moen.com homepage to access the site.

The Spanish website is a direct adaptation of the English version. To translate the site into Spanish and keep it updated Moen engaged MotionPoint Corporation and leveraged Hispanic PR partner VanguardComm to oversee content adaptations. MotionPoint combines human translation with technology to deliver a fully enabled, multilingual web experience. VanguardComm ensures that content and adaptations remain culturally relevant.

Now, Hispanic consumers can immerse themselves in the site designed with user-friendly features that will help even the first time do-it-yourselfer feel at home. The new Spanish site will provide consumers with the leading kitchen and bath resource tool on the Internet. They will get inspiration for a kitchen or bath-remodeling project, learn the latest trends, or find the right kitchen or bath faucet.

“Whether a consumer is building a new home, remodeling a bathroom or simply replacing a faucet, we know that the Internet is often the first resource he or she will turn to for guidance,” said Ginny Long, Director of online and direct marketing, Moen. “Our goal with our new website is to provide efficient, easy-to-use solutions for the most common needs of our Spanish-speaking site visitors.”

US Hispanics are an important market segment for Moen. The launch of the Spanish website further demonstrates Moen’s existing commitment to the Hispanic community. For the past several years, Moen has supported the Hispanic community through it’s Alcanzando Suenos con Moen (Achieving your Dreams with Moen) program that supports affordable housing and home ownership in the US.

US Hispanic Internet user growth currently outpaces that of the general market. Additionally, Hispanics today demonstrate higher plan-to-buy index for purchase of kitchen and bathroom fixtures than other ethnic and racial groups.

“As the number one faucet brand in North America, we felt it was our responsibility to provide our Spanish-speaking consumers with the leading kitchen and bath resource tool on the Internet,” added Long.

“The new enhancements on moen.com are the first steps we’re taking to accomplish this mission, and we’re excited to share our next wave of Internet innovation in the near future.” The new site offers an array of services, including: Interactive Faucet Selector – One of the most unique aspects of the site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and finish faucet. The tool will then suggest the most appropriate faucets to fit your needs.

Enhanced Product Catalog – The catalog features more product information and is more encompassing – including bathroom accessories and Home Care(R) by Moen bath safety items.

Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step by step illustrated questionnaire to facilitate the identification of their needed part.

In addition to these new enhancements, consumers will find a number of reliable tools including a sustainability section featuring Moen’s water-efficient products, programs and processes; a location finder which provides the nearest

Moen retail outlet or plumbing showroom; and a number of consumer support services. Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.

SOURCE VanguardComm

• Leave a comment... (0)