FORT WORTH, Texas, March 25 — American Airlines announced today an exclusive multi-tiered sponsorship and marketing agreement that establishes the airline as the “Official Airline of Major League Soccer,” the “Official Airline of MLS Cup,” the “Official Airline of the MLS All-Star Game,” and the “Official Airline of SuperLiga.”
The agreement with Soccer United Marketing, Major League Soccer’s marketing arm, provides American Airlines — a founding member of the oneworld(R) Alliance — a variety of promotional and marketing opportunities with both MLS and SuperLiga, a tournament series between the Mexican First Division and Major League Soccer in July and August 2008.
We are thrilled to be associated with one of America’s increasingly popular sports leagues
“We are thrilled to be associated with one of America’s increasingly popular sports leagues,” said Roger Frizzell, American Airlines Vice President — Corporate Communications and Advertising. “We are especially pleased to have the opportunity to sponsor the SuperLiga tournament series, which in its first year attracted more than 10 million viewers in both Mexico and the U.S. We think this is a phenomenal opportunity to capitalize on the diversity of the MLS fan base.”
The agreement includes on-site advertising, television advertising on Fox Soccer Channel and Fox Sports en Espanol, promotional and marketing rights, on-site signage, and in-game promotional opportunities.
“With the MLS’ recent additions of star players David Beckham, Cuauhtemoc Blanco and Duilio Davino to its teams’ rosters and plans for future expansion, we are proud to be a part of the league’s continued growth and success,” said Frizzell. “The fact that the MLS product continues to be increasingly popular within the Hispanic community also creates a great opportunity to showcase American Airlines’ history of extensive service to Latin America and Mexico.”
“We are excited about the new partnership with American Airlines,” said Kathy Carter, Executive Vice President, Soccer United Marketing. “Together, we will provide our passionate fans with the opportunity to connect to their favorite teams. The sky is the limit when the world’s most popular game aligns with the world’s largest airline.”
About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection(R) airlines, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the United States and around the world. The League’s 13th season kicks off March 29. The 14 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. The League’s 15th team, Seattle, will begin play in 2009, and 16th team, Philadelphia, will begin play in 2010. For more information about MLS, log on to the League’s official web site at http://www.MLSnet.com.
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