Market ResearchUS Hispanic

ARTICLE: Targeting the Online Hispanic Market, Lost in Translation

By April 7, 2006 January 28th, 2013 No Comments

By Danay Escanaverino
E-Commerce Times
Part of the ECT News Network
04/17/06 5:00 AM PT

The Hispanic market is ripe for the online marketing industry to target with success. That said, there needs to be proper planning to make sure that you know who you are selling to, how to sell it and how to support it. By planning your strategy well before executing your campaigns, you will be several steps ahead of your competitors who simply translate a Web site and expect the leads to start rolling in.

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Danay Escanaverino

Danay Escanaverino

Danay Escanaverino is a Latina entrepreneur, mom, avid traveler, tech geek, history buff, blogger and ADHD poster child She is CEO of LunaSol Media and Founder of #LatinaMeetup . Follow her on Instagram , Facebook, Twitter, and LinkedIn

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