Wendys Taps Bravo Group to Bring Real to Life for U.S. Hispanic Consumers

DUBLIN, Ohio, Aug. 10 /PRNewswire-HISPANIC PR WIRE/ — Wendys International, Inc., part of Wendys/Arbys Group, Inc. (NYSE: WEN), today named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to […]

Maximum TV and e-NNOVVA Offer Catalog of Spanish Language TV Programs via Internet to US Hispanics

HOUSTON, Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Maximum TV and e-NNOVVA, the digital company, from the same business group as RCN / TV Colombia, announced today their partnership to start providing a catalog of Spanish language TV programs on the Maximum TV online video service, targeting the US Hispanic market. e-NNOVVA and Maximum TV will […]

Latin America says Adios to Colombia’s Uribe with Virtual Serenade

NEW YORK, Aug. 6 /PRNewswire-HISPANIC PR WIRE/ — Was it nostalgia or was it spite? Was it relief? Or was it simple courtesy? Or perhaps the novelty of the service. No one knows for sure what led four Latin American presidents to serenade the outgoing Alvaro Uribe of Colombia. Four traditional Mexican mariachi were sent […]

Lopez Negrete Communications Named Hispanic Agency of Record for Quilted Northern(R) Bath Tissue

HOUSTON, Aug. 5 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern(R) bath tissue brand. “The passion Lopez Negrete portrayed, coupled with their proven track record in […]

New Yankelovich Multicultural Study Finds Economic Setbacks, Empowerment Challenges, and a Still-Evolving Multicultural Nation Result in Deferred Dreams Among African-American and Hispanic Consumers

CHAPEL HILL, N.C., Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” […]

Verizon Wireless Giving Away a $45,000 Quinceanera Celebration

IRVINE, Calif., Aug. 2 /PRNewswire-HISPANIC PR WIRE/ — Who wouldnt want the Quinceanera of their dreams? Traditionally, teenage Latinas across the world dream of celebrating their coming-of-age with family and friends at a Quince party. Verizon Wireless will make that dream come true for one teen as part of its third annual My Fabulous Quince […]

Steve Swartz of Hearst Newspapers to Speak at Portadas Fourth Annual Hispanic Conference

NEW YORK, July 29 /PRNewswire-HISPANIC PR WIRE/ — Steven R. Swartz, president of Hearst Newspapers, will be one of the protagonists at Portadas “Connecting National Brands to Local Audiences” September 30th Conference. Swartz, who also is SVP of Hearst Corporation and a member of its Board of Directors, played a key role in founding the […]

1001Consejos.com Offers One-Stop Shop for Nation’s Fastest Growing Market: Latinos

BALTIMORE, June 8 /PRNewswire-HISPANIC PR WIRE/ — Free advice is one thing, but there’s no disputing the heavyweight value of a website that offers “a ton of advice” in Spanish. That’s the idea behind this first-of-its-kind Spanish language site called 1001 Consejos. Translated into English, the name means “a ton of advice,” exactly what this […]

Labor Council for Latin American Advancement (LCLAA) Calls Congress to Action Over Proposed FCC Internet Regulations

WASHINGTON, July 20 /PRNewswire-HISPANIC PR WIRE/ — Today a group of 18 civil rights organizations submitted a letter to the leadership of the House and Senate Commerce Committees expressing their disappointment with FCC Chairman Julius Genachowskis proposal to regulate the Internet. These organizations are extremely troubled by the potential implications that the FCCs recent adoption […]

Hispanic Public Relations Association Issues National Search for Best Campaigns and Professionals in Industry

LOS ANGELES, July 14 /PRNewswire-HISPANIC PR WIRE/ — It’s industry awards season and the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search of the best public relations campaigns nationwide that target U.S. Hispanic audiences and professionals […]