Portada Conference: ‘Connecting National Brands to Local Audiences’ Sept. 30, NYC

NEW YORK, June 23 /PRNewswire-HISPANIC PR WIRE/ — Portada’s Fourth Annual Hispanic Digital and Print Media Conference will take place on September 30 in New York City under the theme “Connecting National Brands to Local Audiences.” “More than ever, the connection with the Hispanic consumer, is a major imperative for the growth of Corporate America. […]

Mega TV Debuts Mega News (MN) With Fernando Del Rincon

MIAMI, June 16 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) announced today that Mega TV, its television division, will debut a prime time news magazine program entitled “Mega News” (MN). Mega News will be hosted by Fernando del Rincon, and will start next Monday, June 21st. The show will air Monday […]

Latinum Network Convenes Media Strategists and Marketing Leaders to Tackle Tough Questions Surrounding Hispanic Media and Marketing Spend

BETHESDA, Md., June 8 /PRNewswire-HISPANIC PR WIRE/ — Latinum Network, the first business network to help brands penetrate the growing U.S. Hispanic market, is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision, with marketing executives from at least two-dozen big brands – including 7-Eleven, […]

HPRA, WOMMA and the Hispanic PR Blog Announce National Release of the 2010-2011 U.S. Hispanic Social Media Guide

LOS ANGELES, June 7 /PRNewswire-HISPANIC PR WIRE/ — — Guide is packed with ‘how to’ stories written by many of the nation’s top voices in Hispanic social media — To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/ The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to […]

Moen Launches New Spanish Language Web Site

NORTH OLMSTED, Ohio, June 2 /PRNewswire-HISPANIC PR WIRE/ — In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com […]

The California Hispanic Chambers of Commerce (CHCC) and Compralatino LLC Join Forces To Position Hispanic-Owned Businesses Competitively During Tough Economic Times

LOS ANGELES, May 25 /PRNewswire-HISPANIC PR WIRE/ — On May 24, 2010, CHCC has entered into a unique strategic partnership with Compralatino LLC designed to empower its member small and mid-sized Hispanic-owned businesses to grow locally and nationally. According to Julian Canete, Executive Director of the CHCC “This strategic partnership will enhance the CHCC’s ability […]

The Global Latin Advertising, Content and Media World Meets on June 3 in Miami

MIAMI, April 14 /PRNewswire-HISPANIC PR WIRE/ — Major decision makers of the global Latin Advertising, Content and Media world (Latin America, Spain and U.S.) will be present at Portada’s 2010 Panregional Advertising and Media Summit on June 3 in Miami’s Mandarin Oriental Hotel. http://www.portada-online.com/conference/main.aspx?cid=9 “Reaching Pan Latin Audiences” is the main theme of the Summit, […]

MoreMagic Solutions and Claro Expand International Recharge of Mobile Phones throughout Central America

NEWTON, Mass., GUATEMALA CIUDAD, Guatemala and LAS VEGAS, March 22 /PRNewswire-HISPANIC PR WIRE/ — International CTIA Wireless Show — MoreMagic Solutions, a leading mobile financial solutions provider, and Claro, a leading mobile network operator, are providing immigrants in the United States, Canada, and worldwide an easy and affordable way to send minutes home to relatives […]

MoreMagic Solutions and Claro Expand International Recharge of Mobile Phones throughout Central America

NEWTON, Mass., GUATEMALA CIUDAD, Guatemala and LAS VEGAS, March 22 /PRNewswire-HISPANIC PR WIRE/ — International CTIA Wireless Show — MoreMagic Solutions, a leading mobile financial solutions provider, and Claro, a leading mobile network operator, are providing immigrants in the United States, Canada, and worldwide an easy and affordable way to send minutes home to relatives […]

Hispanic Public Relations Association Introduces New Programs and Initiatives with New Leadership Board

LOS ANGELES, March 2 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) is making 2010 count. The organization is forging a new professional association standard by introducing and expanding a variety of programs and initiatives led by a new leadership board. One such example of this growth is the Association’s partnership with The […]