Miami, FL –March 14, 2008–Television network SUR Corporation has launched a new publication in the U.S. called SUR Titulares. The innovative news product is a print media version of SUR’s television concept, offering a one-stop source for the most important news from different Latin American countries.
In each issue, SUR Titulares presents a weekly or bimonthly recap of the most important news stories from the main Spanish-speaking countries. The issues are published in different Latin newspapers distributed in the United States, thanks to a strategic partnership formed with each media outlet. These newspapers are able to offer their readers a summary of Latin American news and also receive promotion on the company’s TV channels, benefits which have been well-received by the ethnic newspapers.
“This is a strategic alliance in which everybody wins. We are strengthening our presence and at the same time giving our audience an increasingly better service,” said Cristina Luisis, Director of SUR Titulares.
The headlines and news are obtained from the best news outlets in countries such as Mexico, Peru, Venezuela, Colombia, Bolivia, Chile, Argentina and Uruguay, and are broadcast by the company’s various TV channels, including Canal SUR, SUR Mexico, SUR Peru and TV Venezuela.
“We’ve created this publication as part of our continued efforts to keep all Latin Americans living in the U.S. up-to-date on the most important news happening in their home countries, providing a simple way to stay in touch with the situation in Latin America,” added Luisis.
SUR Corporation (short for Sistema Unido de Retransmisión, or United Broadcast System), is an international company founded more than 14 years ago, whose purpose is to offer a window into the unity of Latin America’s nations, as well as a link to help keep immigrants in touch with their roots.
source: Hispanic PR Wire