Brand storytelling agency Story Worldwide recently made its intention to reach them abundantly clear with the hire of Hispanic marketing expert Chiqui Cartagena. Cartagena has been named Story Worldwide’s Senior Vice President of Multicultural Marketing, and will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities.
Her marketing experience spans 25 years developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, such as People en Español, and marketing programs like Club Música Latina for Columbia House. She spent over 10 years as a broadcast journalist at news organizations such as Univision and Telemundo, and over the past 15 years has helped develop culturally-relevant marketing programs ,both Hispanic and African American, for a wide variety of other clients including P&G, Unilever, McDonald’s, PepsiCo, Kellogg’s, Kraft, Kmart/Sears, and MetLife.
Cartagena will also represent Story Worldwide as a media spokesperson on cultural topics that result from 2010 census numbers and the mid-term elections.