MediaPost: Brands Are Embracing Total Market, But Are Agencies?

At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence” conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA). Read the rest at MediaPost

LunaSol Media, Global Performance Marketing

It has been a long time coming, getting the new site live, but it’s finally here. Check us out on Client projects come first, so the site updates were on the back burner. It’s clean, to the point and says what we need to say. Who We Are What We Do Category Expertise Contact […]

Lopez Negrete Communications Named Hispanic Agency of Record for Quilted Northern(R) Bath Tissue

HOUSTON, Aug. 5 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern(R) bath tissue brand. “The passion Lopez Negrete portrayed, coupled with their proven track record in […]

AdAge recaps 2009 Latin America Marketing

NEW YORK ( — Adlatina, one of ad age’s international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking called “Los Destacados” (“The Outstanding Ones”). Listed below are Adlatina’s top 10 marketers for 2009. Read more at Adage

Cartagena named SVP Multicultural Marketing at Story Worldwide

Brand storytelling agency Story Worldwide recently made its intention to reach them abundantly clear with the hire of Hispanic marketing expert Chiqui Cartagena. Cartagena has been named Story Worldwide’s Senior Vice President of Multicultural Marketing, and will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities. […]

Isaac Mizrahi New Managing Director at Alma DDB

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009. (Photo: ) Mizrahi is bringing more than 18 years of international marketing expertise with leading […]

Moroch Partners nabs Make-A-Wish PSA account

Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements. Dallas-based Moroch announced the agreement on Monday. The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through […]