Danay Escanaverino

Marketing
March, 06, 2013 – 05:41 PM / ET
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

- Competition deadline extended to March 21

- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

MIAMI, March 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (http://www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130306/CL71635 )

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cancer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at http://www.hispanicizeevent.com/el-buen-pitch.html .

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cancer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cancer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing professionals. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9–13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cancer

PADRES Contra El Cancer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization’s National Spokesperson.

To learn more about PADRES, please visit http://www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanicize 2013

• Leave a comment... (0)

Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012

• Comments Off

El Foro de Medios Multiculturales atrae una multitud récord de más de 300 ejecutivos; el Presidente de Telemundo Station Group Manuel Abud pronuncia el discurso de apertura acerca del compromiso de NBCUniversal/Comcast para con la radiodifusión local

• Comments Off

Critical Mention extiende la cobertura de televisión en español a los 50 principales mercados hispanos

• Comments Off

PR Newswire nominado como asociado de noticias oficial de la Conferencia Hispanicize 2012

• Comments Off

LOS ANGELES, July 14 /PRNewswire-HISPANIC PR WIRE/ — It’s industry awards season and the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search of the best public relations campaigns nationwide that target U.S. Hispanic audiences and professionals in the industry.

Entries for the coveted PRemio Award-Campaign of the Year are now being accepted through Friday, August 20 in 10 categories across multiple industries that highlight public relations work: Technology; Healthcare; Fashion & Beauty; Food & Beverage; Public Education; Sports; Media Event; Crisis Management; Integrated Marketing Communications; and Social Media Marketing. Work must have been conducted between June 1, 2009 and June 1, 2010. Award entry fees are $150 for members and $250 for non-members.

“As the nation’s leading organization for Hispanic communicators, HPRA created this Hispanic-specific award program because we understand it takes a special kind of expertise to develop and implement a communications campaign that resonates with the U.S. Hispanic/Latino populations,” said HPRA-L.A. President, Lourdes Rodriguez of VPE Public Relations.

“This is a great opportunity for those in Hispanic PR to gain recognition from their peers for the great work they do,” said HPRA-NY president, David Henry of TeleNoticias. “As the only awards for the Hispanic PR Industry, these are definitely the awards you want to win.”

Awards categories are open to all public relations, advertising, marketing agencies, corporations, non-profit organizations and/or practitioners who practice in the United States, including Puerto Rico, and work on public relations/communications projects/campaigns that target Hispanic/Latino audiences throughout the nation.

Entries can be part of a multicultural or general market campaign, but must have a Hispanic component and will be judged only on that component by an unaffiliated panel of seasoned communications experts, from academia to industry pioneers.

In addition to the campaign award entries, HPRA is also accepting nominations to honor professionals in four industry categories: Journalist of the Year, Public Relations Professional of the Year, Young PR Professional of the Year (less than 3 years in the field), and Corporation of the Year. Nominations for the individual categories are currently being accepted through July 30, 2010.

To download the campaigns of the year entry form or honoree nomination form or for PRemio Awards & Scholarship Gala event / sponsorship information please visit http://www.hpra-usa.org and go to PRemio Awards.

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra-usa.org .

SOURCE Hispanic Public Relations Association

• Leave a comment... (0)

From Coast to Coast Best PR Practices Take Center Stage and $10,000 Awarded to Scholarship Recipients

LOS ANGELES, Oct. 9 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association(R) (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship Gala on Thursday, October 8, at The Highlands in Hollywood.

The theme for the evening was “Twenty-Five Years in Action” in honor of the long-lasting legacy the organization represents. Founding members John Echeveste, Myrna Gutierrez and David Garcia highlighted why the organization was started in 1984 and why it’s still relevant today to foster the next generation of Hispanic communicators. The organization was founded on the principals of promoting professional development through educational programs; to provide assistance to students; and to advocate responsible coverage of issues and images affecting the Hispanic community.

“As an organization, we’re proud to achieve such a milestone,” said Ivette Zurita, HPRA President. “The need for HPRA continues to grow as more and more Hispanic PR practitioners enter the workforce, becoming the voice of our communities and seek cultural camaraderie.”

As the organization continues to expand, so do the categories that are honored in the prestigious campaign of the year awards. Entries from national and regional public relations, marketing and advertising professionals and agencies were received. The entries were judged by an independent panel of judges with specific expertise in Hispanic campaigns.

The HPRA campaign of the year categories and 2009 winners include:

1. Non Profit Media Event Category – The Axis Agency /Weber Shandwick (Miami) Client: U.S. Army’s Miami Recruiting Battalion

2. Integrated Marketing Communications Category – Bromley Communications (Houston) Client: Western Union

3. Healthcare Category – EuroRSCG (Pittsburgh) Client: Transitions Optical

4. Sports Category – Formulatin (New York) Client: Tecate Premios Deportes

5. Public Education Category – VPE Client: McDonald’s RMHC/HACER Scholarship

6. Food and Beverage Category – RL Public Relations Client: Honey Nut Cheerios “Delicioso y Saludable”

7. Corporate Media Event Category – RL Public Relations Client: Heineken Green Ribbon

8. Non-Profit Category – Revolucion (New York) Client: American Heart Association

“HPRA has been the standard in the Hispanic public relations industry for the past twenty-five years. Communications, specifically public relations, is the association’s and its members’ core focus, and not something tagged on to marketing programs as added value. Our practitioners are experts in their field, and the campaigns awarded demonstrate best practices industry nationwide,” said Ivette Zurita, HPRA President.

During the event, HPRA recognized the following outstanding Hispanic communications professionals: Roxana Lissa, CEO and founder of RL Public Relations with the Public Relations Award; Abelardo de la Pena, Jr., Editor and Publisher of LatinoLA.com and contributor to national think tank, Iconoculture with the Journalism Award, and McDonald’s(R) Corporation with the Corporation of the Year Award.

In addition, HPRA awarded $10,000 in scholarships to the following deserving Hispanic undergraduate students pursuing a communications degree or a career in the field:

1. Ben Gutierrez, University of Southern California

2. Kimberly Martinez, Riverside Community College

3. Manuel Miranda, University of Southern California

4. Ernesto Munoz, Jr., Cal State Fullerton

5. Tanya Prouty, University of Southern California

6. Jocelyn Torres, University of Southern California

7. Nicole Vega, Cal Lutheran University

8. Natalie Veissalov, University of La Verne

Serving as emcee for the evening was author and Hot 92.3 radio personality, Josefa Salinas, a twenty plus radio veteran. Directing this year’s PRemio Awards was Oralia Michel, President of OMAGEN, Inc. Sponsors for the event included: Goya Foods, McDonald’s Corporation, Toyota Motor Company, RL Public Relations, VPE Public Relations, Southern California Edison, The Walt Disney Company, Sempra Energy, The California Wellness Foundation, Southern California Edison, City National Bank, Hill & Knowlton, PR Newswire, Medialink, Cision, CentroNet Productions, Tolsek Printing and MMi Mailing.

To become a member of HPRA plus receive a one-year PR Week subscription, or for additional information, visit http://www.hpra-usa.org .

About Hispanic Public Relations Association(R) (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession in the Southern California area. HPRA now has members nationwide representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporations. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $210,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information, please visit http://www.hpra-usa.org .

Press Contacts:
Mariluz Gonzalez
HPRA Marketing Director
Vesper Public Relations
mgonzalez@vesperpublicrelations.com
P: (818) 667-6403

SOURCE Hispanic Public Relations Association

• Leave a comment... (0)