New Yankelovich Multicultural Study Finds Economic Setbacks, Empowerment Challenges, and a Still-Evolving Multicultural Nation Result in Deferred Dreams Among African-American and Hispanic Consumers

CHAPEL HILL, N.C., Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” […]

Spanish-Language Media Company Copes With Falling Ad Revenue, Massive Debt Load

By Laurel Wentz Published: March 30, 2009 NEW YORK (AdAge.com) — Mired in debt and falling ad sales, Univision Communications posted a 7.8% drop in net revenue, to $502.1 million, for the fourth quarter of 2008 and a net loss of $1.99 billion, compared with a net loss of $201.5 million for the same period […]

New Realities of Empowerment Pose a Challenge for Hispanics and African Americans, New Yankelovich Study Finds

The new realities of empowerment are driving some of the most important emerging trends in the multicultural marketplace today. CHAPEL HILL, N.C., March 17 /PRNewswire/ — For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized […]

Yahoo! Telemundo announced Top 10 Searches

MIAMI, Aug. 5 – Yahoo! Telemundo today announced its Top 10 Searches for the month ending July 31 ( http://yahootelemundo.com/lomasbuscado ), which include the Top 10 in overall searches, image searches, as well as the most searched for Men for the month of July, as established by the millions of Yahoo! Telemundo users. Top Trends […]

New research shows Hispanics composed of several niche markets

According to BIGresearch”s SIMM 10 Profiles Hispanic Diversity survey, Hispanics should not be treated as one category. Instead, they are split into several racial ethnic descents by their own choice. Of the 14,439 consumers surveyed, many report being from multiple racial ethnic descents. In SIMM 10, Hispanics identified themselves racially as: as Caucasian (44.2%), Other […]

ARTICLE: Targeting the Online Hispanic Market, Lost in Translation

By Danay Escanaverino E-Commerce Times Part of the ECT News Network 04/17/06 5:00 AM PT The Hispanic market is ripe for the online marketing industry to target with success. That said, there needs to be proper planning to make sure that you know who you are selling to, how to sell it and how to […]