2012-04-02 – 6:12 PM / ET: Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012
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NEWTON, Mass., GUATEMALA CIUDAD, Guatemala and LAS VEGAS, March 22 /PRNewswire-HISPANIC PR WIRE/ — International CTIA Wireless Show — MoreMagic Solutions, a leading mobile financial solutions provider, and Claro, a leading mobile network operator, are providing immigrants in the United States, Canada, and worldwide an easy and affordable way to send minutes home to relatives and friends in an expanded set of countries, including Guatemala, El Salvador, Honduras, and Nicaragua. All Claro mobile operator networks are now connected to the MoreMagic Solutions International Recharge Hub, the leading platform for international TopUp transactions and settlements.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090716/NE47191LOGO )
Customers in other countries recognize the Claro brand due to the consistent reliability of our mobile services.
By going online at www.etopuponline.com, or to any of thousands of independent retail stores, a customer can purchase minutes for a Claro mobile phone. When a customer sends an international recharge, the airtime is immediately available, and the recipient is notified with a personalized SMS message. Travelers in the United States, Canada, and other countries are also able to recharge their own phones. Since MoreMagic Solutions offers the best foreign exchange rates (FX) available, Claro customers receive maximum airtime value.
“A wide-ranging community of Central Americans living in the United States, Canada, and throughout the rest of the world, gives continuous financial support to family and friends back home. Members of this vital group prefer to send airtime as a gift over any other gift, since it is inexpensive and instantaneous,” said Pankaj Gulati, CEO of MoreMagic Solutions. “Responding to growing demand from this community, MoreMagic Solutions offers international recharge service for Claro mobile phones through www.etopuponline.com, as well as at hundreds of thousands of store locations worldwide.”
“Customers in other countries recognize the Claro brand due to the consistent reliability of our mobile services. In conjunction with MoreMagic Solutions we welcome the opportunity to offer airtime to our customers at today’s exchange rate,” said Monica Ruiz, Value Added Services, Director for Claro Central America. “The extensive availability of retail locations, as well as internet purchases through www.etopuponline.com, make it easier than ever to give a gift of airtime for a Claro mobile phone, and friends and family members can immediately receive calls from the community back home.”
Claro in Central America
Claro is a subsidiary of America Movil, the third largest telecommunications company in the world, in terms of equity subscribers. America Movil uses the trademark Claro in eleven countries in Latin America. In Central America the trademark Claro is used in Guatemala, El Salvador, Honduras and Nicaragua since September 2006. Claro offers comprehensive services in telecommunications, which included mobile phone, Internet, landlines, and cable television, as of December 31st 2009 for 11.8 million subscribers for its Central American operations.
America Movil is the leading provider of telecommunications services in Latin America. As of December 31st 2009 America Movil surpassed the 200 million wireless subscribers mark worldwide, closing the year with 201 million subscribers in 18 countries (Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Ecuador, United States, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay).
With deployments in more than 60 countries worldwide, MoreMagic Solutions offers transaction platforms for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web. The MoreMagic Solutions high-throughput payment engine and pre-packaged applications enable revenue-generating services, including mobile recharge and mobile money transfer, both domestic and international; mobile banking; bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies. Through MoreMagic Solutions worldwide distribution, MNO-branded services are available for out-of-country customers, enabling communications with relatives back home, and increased usage on mobile networks worldwide.
SOURCE MoreMagic Solutions
The Incredible Hulk will be tearing a trail of destruction across more than just cinema screens today. The volatile superhero takes up rich media residency on MSN Spain’s homepage for the day.
The takeover, which is live for today only, sees the gargantuan green beast crashing his way through the MSN homepage to promote the official release of the Universal Pictures movie in Spain. A single display unit triggers his arrival, followed by a high definition trailer, and coupled with full background artwork depicting characters from the movie.
The campaign, which was conceived and planned by OMD Spain and facilitated by technology from Eyeblaster, is expected to receive between 12 and 18 million impressions in the 24 hours it’s live.
According to OMD Spain Online Manager, Cristina Barranco, this is only the third time this technology has been used in Spain, and the first time it has been used to promote a movie.
“Users are increasingly attacked by ads online, so we try to give our creatives more impact,” said Barranco. “We’re constantly pushing to do more innovative things. It’s about quality over quantity,” she added.
The takeover marks the peak of a week-long digital campaign leading up to the release of the action film. Other online activity has included traditional digital display and rich media ads across sports, national newspaper and online gaming sites, targeting an audience of 18-30 year-old males. Ads have also been placed on MSN’s Messenger service, as well as on Yahoo.
Manuel Ferreiro, Eyeblaster’s creative customer service manager for the Latin region suggested agencies within Europe are perhaps more adventurous than in the U.S.
“In Spain we like to take risks. Of course the markets are different, but maybe the U.S. is a little more conservative than Europe. The most creative and high impact work is coming from within Europe and Asia at the moment,” he said.
The online campaign will run alongside TV, print and traditional outdoor campaigns. The MSN takeover is live for today, June 20, only.