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HOUSTON, Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Maximum TV and e-NNOVVA, the digital company, from the same business group as RCN / TV Colombia, announced today their partnership to start providing a catalog of Spanish language TV programs on the Maximum TV online video service, targeting the US Hispanic market.
e-NNOVVA and Maximum TV will bring news content from NTN24 to the market.
Broadband connected US Hispanics will be able to watch compelling TV shows from the NTN24 network like “Flash Fashion” (covering trends in the world of fashion), “Cazanoticias” (background behind important news) and “Contador de Historias” (a unique view on the news anchored by Alvaro Velez).
Furthermore Maximum TV will feature the popular program “Entrevista Andrea”, with celebrity interviewer Andrea Serna.
These popular TV programs, all produced by the NTN24 team in Colombia, will be presented via Maximum TVs online television service at http://www.maximum.tv.
As episodes come online, they can be enjoyed in stunning video quality, in a full-screen experience. This brings top news content to US Hispanic consumers via the internet in an unprecedented way.
“News from around the world, but particularly Latin America and the US, are in high demand for US Hispanics. As this segment of the population moves more and more online, Maximum TV brings convenience, free access, and up to date programming to the US Hispanic,” said Erik Vanderlaan, Chief Technology Officer of Maximum TV.
“We are always looking for ways to reach and connect with our audience, wherever they are. The daily availability of news segments is now expected by the connected US Hispanic, and Maximum TV helps us deliver that promise to the audience,” said Carolina Angarita, President of e-NNOVVA.
About Maximum TV Inc.
Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage.
Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service.
Programming is available at the service destination site or via syndication with partners.
The service is available at http://www.maximum.tv
About e-NNOVVA – http://www.e-nnovva.com
e-NNOVVA was born in late 2008, with a team of only 10 people. Today, e-NNOVVA employs 140 young men and women; creative thinkers, graphic designers, animators, engineers, and merchandising experts, for the most part. The world of cinema and new technologies has been infused in each and every one of them, so that they are able to integrate these worlds with specific communication and entertainment objectives.
e-NNOVVA creates strategies, aligns them into campaigns and valuable content which is then broadcasted on online and offline media, achieving our main objective: to provide clients for our clients. e-NNOVVA has three main lines of business: New Media, Films, and International Channel Distribution (NTN24, TVColombia).
For press information – contact:
publicrelations@maximum.tv
For advertising information – contact:
advertising@maximum.tv
SOURCE Maximum TV Inc
NORTH OLMSTED, Ohio, June 2 /PRNewswire-HISPANIC PR WIRE/ — In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com or click the global access link at the top of the Moen.com homepage to access the site.
The Spanish website is a direct adaptation of the English version. To translate the site into Spanish and keep it updated Moen engaged MotionPoint Corporation and leveraged Hispanic PR partner VanguardComm to oversee content adaptations. MotionPoint combines human translation with technology to deliver a fully enabled, multilingual web experience. VanguardComm ensures that content and adaptations remain culturally relevant.
Now, Hispanic consumers can immerse themselves in the site designed with user-friendly features that will help even the first time do-it-yourselfer feel at home. The new Spanish site will provide consumers with the leading kitchen and bath resource tool on the Internet. They will get inspiration for a kitchen or bath-remodeling project, learn the latest trends, or find the right kitchen or bath faucet.
“Whether a consumer is building a new home, remodeling a bathroom or simply replacing a faucet, we know that the Internet is often the first resource he or she will turn to for guidance,” said Ginny Long, Director of online and direct marketing, Moen. “Our goal with our new website is to provide efficient, easy-to-use solutions for the most common needs of our Spanish-speaking site visitors.”
US Hispanics are an important market segment for Moen. The launch of the Spanish website further demonstrates Moen’s existing commitment to the Hispanic community. For the past several years, Moen has supported the Hispanic community through it’s Alcanzando Suenos con Moen (Achieving your Dreams with Moen) program that supports affordable housing and home ownership in the US.
US Hispanic Internet user growth currently outpaces that of the general market. Additionally, Hispanics today demonstrate higher plan-to-buy index for purchase of kitchen and bathroom fixtures than other ethnic and racial groups.
“As the number one faucet brand in North America, we felt it was our responsibility to provide our Spanish-speaking consumers with the leading kitchen and bath resource tool on the Internet,” added Long.
“The new enhancements on moen.com are the first steps we’re taking to accomplish this mission, and we’re excited to share our next wave of Internet innovation in the near future.” The new site offers an array of services, including: Interactive Faucet Selector – One of the most unique aspects of the site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and finish faucet. The tool will then suggest the most appropriate faucets to fit your needs.
Enhanced Product Catalog – The catalog features more product information and is more encompassing – including bathroom accessories and Home Care(R) by Moen bath safety items.
Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step by step illustrated questionnaire to facilitate the identification of their needed part.
In addition to these new enhancements, consumers will find a number of reliable tools including a sustainability section featuring Moen’s water-efficient products, programs and processes; a location finder which provides the nearest
Moen retail outlet or plumbing showroom; and a number of consumer support services. Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.
SOURCE VanguardComm