Danay Escanaverino

Marketing
March, 06, 2013 – 05:41 PM / ET
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

- Competition deadline extended to March 21

- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

MIAMI, March 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (http://www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130306/CL71635 )

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cancer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at http://www.hispanicizeevent.com/el-buen-pitch.html .

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cancer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cancer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing professionals. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9–13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cancer

PADRES Contra El Cancer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization’s National Spokesperson.

To learn more about PADRES, please visit http://www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanicize 2013

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Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012

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El Foro de Medios Multiculturales atrae una multitud récord de más de 300 ejecutivos; el Presidente de Telemundo Station Group Manuel Abud pronuncia el discurso de apertura acerca del compromiso de NBCUniversal/Comcast para con la radiodifusión local

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Critical Mention extiende la cobertura de televisión en español a los 50 principales mercados hispanos

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PR Newswire nominado como asociado de noticias oficial de la Conferencia Hispanicize 2012

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HOUSTON, Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Maximum TV and e-NNOVVA, the digital company, from the same business group as RCN / TV Colombia, announced today their partnership to start providing a catalog of Spanish language TV programs on the Maximum TV online video service, targeting the US Hispanic market.

e-NNOVVA and Maximum TV will bring news content from NTN24 to the market.

Broadband connected US Hispanics will be able to watch compelling TV shows from the NTN24 network like “Flash Fashion” (covering trends in the world of fashion), “Cazanoticias” (background behind important news) and “Contador de Historias” (a unique view on the news anchored by Alvaro Velez).

Furthermore Maximum TV will feature the popular program “Entrevista Andrea”, with celebrity interviewer Andrea Serna.

These popular TV programs, all produced by the NTN24 team in Colombia, will be presented via Maximum TVs online television service at http://www.maximum.tv.

As episodes come online, they can be enjoyed in stunning video quality, in a full-screen experience. This brings top news content to US Hispanic consumers via the internet in an unprecedented way.

“News from around the world, but particularly Latin America and the US, are in high demand for US Hispanics. As this segment of the population moves more and more online, Maximum TV brings convenience, free access, and up to date programming to the US Hispanic,” said Erik Vanderlaan, Chief Technology Officer of Maximum TV.

“We are always looking for ways to reach and connect with our audience, wherever they are. The daily availability of news segments is now expected by the connected US Hispanic, and Maximum TV helps us deliver that promise to the audience,” said Carolina Angarita, President of e-NNOVVA.

About Maximum TV Inc.
Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage.

Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service.

Programming is available at the service destination site or via syndication with partners.

The service is available at http://www.maximum.tv

About e-NNOVVA – http://www.e-nnovva.com
e-NNOVVA was born in late 2008, with a team of only 10 people. Today, e-NNOVVA employs 140 young men and women; creative thinkers, graphic designers, animators, engineers, and merchandising experts, for the most part. The world of cinema and new technologies has been infused in each and every one of them, so that they are able to integrate these worlds with specific communication and entertainment objectives.

e-NNOVVA creates strategies, aligns them into campaigns and valuable content which is then broadcasted on online and offline media, achieving our main objective: to provide clients for our clients. e-NNOVVA has three main lines of business: New Media, Films, and International Channel Distribution (NTN24, TVColombia).

For press information – contact:
publicrelations@maximum.tv

For advertising information – contact:
advertising@maximum.tv

SOURCE Maximum TV Inc

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NORTH OLMSTED, Ohio, June 2 /PRNewswire-HISPANIC PR WIRE/ — In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com or click the global access link at the top of the Moen.com homepage to access the site.

The Spanish website is a direct adaptation of the English version. To translate the site into Spanish and keep it updated Moen engaged MotionPoint Corporation and leveraged Hispanic PR partner VanguardComm to oversee content adaptations. MotionPoint combines human translation with technology to deliver a fully enabled, multilingual web experience. VanguardComm ensures that content and adaptations remain culturally relevant.

Now, Hispanic consumers can immerse themselves in the site designed with user-friendly features that will help even the first time do-it-yourselfer feel at home. The new Spanish site will provide consumers with the leading kitchen and bath resource tool on the Internet. They will get inspiration for a kitchen or bath-remodeling project, learn the latest trends, or find the right kitchen or bath faucet.

“Whether a consumer is building a new home, remodeling a bathroom or simply replacing a faucet, we know that the Internet is often the first resource he or she will turn to for guidance,” said Ginny Long, Director of online and direct marketing, Moen. “Our goal with our new website is to provide efficient, easy-to-use solutions for the most common needs of our Spanish-speaking site visitors.”

US Hispanics are an important market segment for Moen. The launch of the Spanish website further demonstrates Moen’s existing commitment to the Hispanic community. For the past several years, Moen has supported the Hispanic community through it’s Alcanzando Suenos con Moen (Achieving your Dreams with Moen) program that supports affordable housing and home ownership in the US.

US Hispanic Internet user growth currently outpaces that of the general market. Additionally, Hispanics today demonstrate higher plan-to-buy index for purchase of kitchen and bathroom fixtures than other ethnic and racial groups.

“As the number one faucet brand in North America, we felt it was our responsibility to provide our Spanish-speaking consumers with the leading kitchen and bath resource tool on the Internet,” added Long.

“The new enhancements on moen.com are the first steps we’re taking to accomplish this mission, and we’re excited to share our next wave of Internet innovation in the near future.” The new site offers an array of services, including: Interactive Faucet Selector – One of the most unique aspects of the site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and finish faucet. The tool will then suggest the most appropriate faucets to fit your needs.

Enhanced Product Catalog – The catalog features more product information and is more encompassing – including bathroom accessories and Home Care(R) by Moen bath safety items.

Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step by step illustrated questionnaire to facilitate the identification of their needed part.

In addition to these new enhancements, consumers will find a number of reliable tools including a sustainability section featuring Moen’s water-efficient products, programs and processes; a location finder which provides the nearest

Moen retail outlet or plumbing showroom; and a number of consumer support services. Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.

SOURCE VanguardComm

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MIAMI, Jan. 27 /PRNewswire-HISPANIC PR WIRE/ — Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company’s board of directors. With broad experience leading one of the industry’s largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company.

We are privileged to have Lynda join our board

“We are privileged to have Lynda join our board,” said Batanga, Inc. Chairman and CEO, Rafael Urbina. “As we continue to expand our digital offerings and grow Batanga Network, currently the largest Hispanic pure-play online advertising network, we will benefit from her expertise and insights. We welcome her and look forward to her contributions.”

Currently, Ms, Clarizio is the CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions in the television industry. Most recently, Ms. Clarizio served as President of AOL’s Platform-A, the industry’s largest digital advertising platform. Prior to Platform-A, she served as President of Advertising.com since 2006, managing the largest third party online advertising network.

“Batanga’s evolution over the past ten years is impressive and clearly demonstrates innovation and forward thinking at its best,” said Ms. Clarizio. “I was thrilled to accept the appointment and am excited to be a part of the company’s future growth.”

In addition to sitting on Batanga, Inc’s Board of Directors, Ms. Clarizio serves on the Board of Directors of Human Rights First and on the President’s Board of Visitors of UMBC. She is a member of the Leadership Council of Princeton University’s School of Engineering and Applied Science and of Princeton’s Women in Leadership Steering Committee. Ms. Clarizio was named one of 2008′s “Women to Watch” by Advertising Age and one of 2009′s “25 Executives to Watch in Digital Entertainment” by Digital Media Wire.

About Batanga, Inc.
Batanga, Inc., is the leading U.S. Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics. Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online audiences within culturally relevant online environments. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami, New York and Mexico City. For more information visit www.batanganetwork.com.

SOURCE: Batanga, Inc.

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AOL has not been having a happy new year. Continuing an effort that began late last year, the newly independent web giant will lay off 1,200 workers this week as it tries to reduce its work force by one-third.

Close to 1,100 workers accepted buyout offers from AOL, but the company wants to cut 2,500 in total, according to The New York Times. The cuts are part of a major cost-cutting initiative from AOL CEO Tim Armstrong, who wants to trim the company down and focus on important areas, such as content and advertising.

Things aren’t expected to get much easier for AOL after the layoffs either. J.P. Morgan analyst Imran Khan expects AOL will have a fairly rough year as it tries to distance itself from former selling practices that undervalued its inventory.

source: iMedia Connection

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Product Upgrades Connect U.S. Hispanics to What Matters Most to Them, Including More Ways to Experience, View, and Share Their Online and Offline Worlds

MIAMI, Dec. 17 /PRNewswire-HISPANIC PR WIRE/ — Yahoo! En Espanol today debuts the next evolution of two of its most popular products. Yahoo! Search and Yahoo! Messenger have been enhanced to deliver richer and more personally relevant experiences to users, making online search and instant messaging more social and fun with Yahoo!.

“With these new versions of Yahoo! Search and Yahoo! Messenger, the company is focused on further connecting users to what matters to them most,” said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. “The renewed focus on providing a more personally relevant online experience will continue to come to life not only across Search and Messenger, but also in other upcoming product rollouts, including the new Yahoo! En Espanol Front Page and enhanced Mail, all on track to launch in upcoming months.”

With these new versions of Yahoo! Search and Yahoo! Messenger, the company is focused on further connecting users to what matters to them most

New Yahoo! Search Experience Gives You Personally Relevant Results
Yahoo!’s new search results page is aimed at making Web search more personally relevant. The product delivers a differentiated search experience that lets users better explore the things, people and websites that matter to them most. New enhancements include:

– Results Filtering Options – Provides new tools for refining search results, including exploring related concepts, displaying only results from popular Yahoo! and third-party sites, and narrowing results by different types of content such as videos and discussion forums.
– Easy Access to Search Controls – Provides quick access to Search Scan/SafeSearch, which helps protect users from viruses, spyware and search spam.
– Search Pad – A personal research assistant that lets users capture, organize, save and share information they find while researching online.

For example, now when users search for “Futbol” on Yahoo! En Espanol, on the left hand side of the page they will find Search Pad Options, Search Scan/SafeSearch, as well as links to other major online resources to obtain news on the subject. In the middle section, users will find the most popular links along with quick view photo and video images on their subject.

With the new design, Yahoo!’s powerful query assistance is still available directly below the search box, but is also incorporated into the left-hand column for quick access lower on the page, even when the Search Assist layer is hidden. Users can use this column to easily explore and discover concepts related to your query, and they can also share these search results with friends by using the Search Pad option.

Yahoo! Messenger Keeps You Instantly Connected
Yahoo! Messenger 10 allows users to instantly communicate with friends and family around the world through new interactive and social features. Enhancements include:

– Video Calls – New high-quality video calling enables full-screen,
face-to-face chats at no cost, using the familiar and easy-to-use Yahoo! Messenger environment.
– Updates Tab – A new tab helps people easily discover Updates from friends and family, including status updates, recent Flickr uploads, Yahoo! Buzz stories, Twitter updates and more.

About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal(http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

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