2012-04-02 – 6:12 PM / ET: Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012
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NEW YORK, Aug. 6 /PRNewswire-HISPANIC PR WIRE/ — Was it nostalgia or was it spite? Was it relief? Or was it simple courtesy? Or perhaps the novelty of the service. No one knows for sure what led four Latin American presidents to serenade the outgoing Alvaro Uribe of Colombia.
Four traditional Mexican mariachi were sent from www.serenata4u.com to the man who led Colombia for eight years with a steady hand and without fear of controversy.
Senders with the names of the presidents of Venezuela, Bolivia, Ecuador and Brazil found in the wide repertoire of www.serenata4u.com the one melody that perfectly defines their feelings for Uribe.
www.serenata4u.com allows friends and lovers to send electronic serenades in the form of music videos. Each song is personalized with a message and two photos uploaded by the person sending them.
So, Hugo Chavez, with whom Uribe exchanged harsh words on several occasions, sent “El Rey” (The King), a selection that some may read as confrontational. Link to Hugo Chavezs serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/e6403365350214703763569edef497e0/index.php?configLanguage=es).
Evo Morales, in a message a bit nostalgic, sent the song “Volver, volver, volver” (Return, return, return). Link to Evo Moraless serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/6dd36e7dc260bc1beeb79a33da67b5df/index.php?configLanguage=es).
Ecuadors Rafael Correa, with whom Uribe had border disputes, send “Serenata Huasteca”, accompanied by a photo of him playing guitar. Link to Rafael Correas serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/d9976f1c2c0c972d1cee0c3647cbd194/index.php?configLanguage=es).
Luis Inacio da Silva, Lula sent “Las Mananitas” (Mornings), accompanied by warm, but somewhat reflective words. Link to the Lula serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/46a731f4af282372a4097ba1e4d76b95/index.php?configLanguage=es).
Whatever the reasons behind the serenades to Uribe, it is clear that the Colombian president leaves and indelible mark on the continents history.
www.serenata4u.com is a project of Freydell Torres Diversity.
www.ftdiversity.com, an advertising agency based in New York. Since its launch in February 2010, over 20 000 virtual serenades have been distributed to over 100 countries worldwide.
SOURCE Freydell Torres Diversity
Thursday, Oct. 15
LATIN AMERICA- Latin America reacted with pleasure to news of the awarding of the 2009 Nobel Peace Prize to US President Barack Obama. Latin American leaders and winners of the prize from previous years offered words of support and recognition to the US leader.
Most Central and South American presidents, including Chilean President Michelle Bachelet, Argentinian President Cristina Fernández, Brazilian President Luiz Inácio “Lula” da Silva, Colombian President Álvaro Uribe and deposed Honduran President Manuel Zelaya, sent their congratulations to Obama, according to Clarín.
According to Reuters, after thanking his counterparts in Mexico, Costa Rica, Brazil, Colombia and other countries for their signs of support by telephone, Obama declared his intention to help Latin America meet its principal challenges: Poverty and drug trafficking.
Chilean President Michelle Bachelet told ANSA that the award “was recognition for his efforts and for the positive political climate” Obama had created since his arrival at the White House. This should be a “call to other political leaders to move forward with disarmament and nuclear non-proliferation,” Bachelet added.
Costa Rican President Óscar Arias, who won the same prize in 1987, termed the Nobel Committee’s decision to recognize Obama’s efforts as visionary. According to Terra.com, Arias said, “Possibly, the Obama administration’s most import foreign policy theme has been a return to multilateralism and an abandonment of domination by the world powers.”
Obama’s most significant commitments, ABC Color noted, include gradually reducing the US military presence in Afghanistan and Iraq, closing the prison at Guantanamo, and nuclear disarmament.
Uribe, one of the United States’ most important allies in South America, said he “greatly supports President Obama’s efforts to achieve a world free of nuclear threat.”
Both Guatemalan Rigoberta Menchú (the 1992 winner) and Argentinian Adolfo Pérez Esquivel (the 1980 winner) also congratulated the US leader.
Shortly after learning the news on Oct. 9, Obama, according to Reuters, declared he felt honored to appear alongside persons who were his source of inspiration throughout the “valiant quest for peace.” After thanking the Nobel Committee, he said he would consider the prize a “call for action.”
While most Latin American leaders supported the decision, Venezuelan President Hugo Chavez doubted the validity of awarding the prize to President Obama. Chavez, according to Reuters, stated, “The jury put store on his hope for a nuclear arms-free world, forgetting his role in perpetuating his battalions in Iraq and Afghanistan.”
I rarely involve political issues on my public blog, but this one ooozes with the need to discuss, simply because it is a propagation of some very misguided views on Hispanics in general. Newt Gingrich reportedly equated speaking Spanish with living in a ghetto, leaving out the hoards of Spanish speakers who live in the suburbs and other non-ghetto areas. I really found this statement to be the epitome of the narrow view some folks still have of Hispanics. “The American people believe English should be the official language of the government. … We should replace bilingual education with immersion in English so people learn the common language of the country and they learn the language of prosperity, not the language of living in a ghetto,” Gingrich said on Saturday suring a speech to the National Federation of Republican Women.