Danay Escanaverino

Marketing
March, 06, 2013 – 05:41 PM / ET
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

- Competition deadline extended to March 21

- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

MIAMI, March 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (http://www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130306/CL71635 )

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cancer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at http://www.hispanicizeevent.com/el-buen-pitch.html .

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cancer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cancer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing professionals. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9–13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cancer

PADRES Contra El Cancer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization’s National Spokesperson.

To learn more about PADRES, please visit http://www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanicize 2013

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Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012

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El Foro de Medios Multiculturales atrae una multitud récord de más de 300 ejecutivos; el Presidente de Telemundo Station Group Manuel Abud pronuncia el discurso de apertura acerca del compromiso de NBCUniversal/Comcast para con la radiodifusión local

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Critical Mention extiende la cobertura de televisión en español a los 50 principales mercados hispanos

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PR Newswire nominado como asociado de noticias oficial de la Conferencia Hispanicize 2012

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LOS ANGELES, July 14 /PRNewswire-HISPANIC PR WIRE/ — It’s industry awards season and the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search of the best public relations campaigns nationwide that target U.S. Hispanic audiences and professionals in the industry.

Entries for the coveted PRemio Award-Campaign of the Year are now being accepted through Friday, August 20 in 10 categories across multiple industries that highlight public relations work: Technology; Healthcare; Fashion & Beauty; Food & Beverage; Public Education; Sports; Media Event; Crisis Management; Integrated Marketing Communications; and Social Media Marketing. Work must have been conducted between June 1, 2009 and June 1, 2010. Award entry fees are $150 for members and $250 for non-members.

“As the nation’s leading organization for Hispanic communicators, HPRA created this Hispanic-specific award program because we understand it takes a special kind of expertise to develop and implement a communications campaign that resonates with the U.S. Hispanic/Latino populations,” said HPRA-L.A. President, Lourdes Rodriguez of VPE Public Relations.

“This is a great opportunity for those in Hispanic PR to gain recognition from their peers for the great work they do,” said HPRA-NY president, David Henry of TeleNoticias. “As the only awards for the Hispanic PR Industry, these are definitely the awards you want to win.”

Awards categories are open to all public relations, advertising, marketing agencies, corporations, non-profit organizations and/or practitioners who practice in the United States, including Puerto Rico, and work on public relations/communications projects/campaigns that target Hispanic/Latino audiences throughout the nation.

Entries can be part of a multicultural or general market campaign, but must have a Hispanic component and will be judged only on that component by an unaffiliated panel of seasoned communications experts, from academia to industry pioneers.

In addition to the campaign award entries, HPRA is also accepting nominations to honor professionals in four industry categories: Journalist of the Year, Public Relations Professional of the Year, Young PR Professional of the Year (less than 3 years in the field), and Corporation of the Year. Nominations for the individual categories are currently being accepted through July 30, 2010.

To download the campaigns of the year entry form or honoree nomination form or for PRemio Awards & Scholarship Gala event / sponsorship information please visit http://www.hpra-usa.org and go to PRemio Awards.

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra-usa.org .

SOURCE Hispanic Public Relations Association

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LOS ANGELES, March 2 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) is making 2010 count. The organization is forging a new professional association standard by introducing and expanding a variety of programs and initiatives led by a new leadership board.

One such example of this growth is the Association’s partnership with The Hispanic PR Blog to hold the first Hispanic Public Relations & Social Media Marketing Conference (http://www.hispanicprconference.com/) in Dallas, TX, May 10 -12, 2010. The conference will provide attendees with case studies, professional development, and career and networking opportunities that are focused on Hispanic PR and social marketing. Detailed information and registration is available at the conference website, www.HispanicPRConference.com.

“National expansion and membership increase are key goals for the organization,” said Lourdes Rodriguez, elected HPRA President. “Our partnership with the conference provides a national platform to extend our membership and chapters.”

An additional component to the conference is the recent announcement of a national Hispanic PR Census (https://is-nri.com/take?i=157582&h=ZbUW12BcjSD0jkctkn0jfw). The census, sponsored by RL Public Relations, is an effort to measure the size and strength of the growing Hispanic public relations industry and is available at HPRA’s website.

Other key initiatives include a more powerful and integrated website (www.hpra-usa.org) developed and maintained by Conexion (www.conex360.com) that’s user-friendly and provides social media integration, as well as increased funding amounts for HPRA scholarship recipients. Applications are currently being accepted through Friday, May 7, 2010. The application and more information are available at HPRA website’s scholarship’s section.

The new programs and initiatives are being spearheaded by the incoming 2010-2011 executive board: President Lourdes Rodriguez, VPE Public Relations; Vice President Delia Lopez, PR Consultant; Secretary Sara Rubalcava-Beck, MSB Ideas; Treasurer Mario Flores, Sportivo; and Senior Advisor John Echeveste, VPE Public Relations.

The 2010 HPRA Board Committee Chairs include:

Programs – Ivette Zurita, Accent Marketing

Marketing – Mariluz Gonzalez, Vesper Public Relations

Social Media Marketing – Jose Xicohtencatl, Edelman Multicultural, and Martin Canchola, Social Media Consultant

Membership -Edgar Mejia, Conexion, and Veronica Potes, LAGRANT COMMUNICATIONS

National Chapters – Stephen Chavez, Ketchum

Scholarship/College Outreach: Anai Ibarra, PR Consultant; Susan Bringas, Hill and Knowlton; and Denisse Montalvan, Ketchum

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

SOURCE Hispanic Public Relations Association

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MIAMI, Feb. 25 /PRNewswire-HISPANIC PR WIRE/ — Superschool Weekend Miami 2010, will accomplish what has never been done before; it will unite the most creative minds of Latin America and the United States under one roof. Coordinated by Brother Schools and Latinstock USA, Superschool Weekend Miami 2010 will take place from the 5th to the 7th of March at the renowned Midtown’s Ice Palace and will offer informative workshops and seminars in Spanish by experts in the advertising and marketing fields. The conference will shed light on the most cutting-edge strategies and techniques in advertising based on International award-winning campaigns such as Nike, Coca Cola, Rolling Stone Magazine, The Katrina Show, etc.

“We are very happy to be able to count with the support of the Latin American and North American advertising industry professionals that will attend the conference as either presenters or participants,” states Diego Castillo, Founder and President of the Brother Group and one of the event’s coordinators.

“This event will create a platform for an incredible exchange of talent, ideas and strategies. It will be very exciting!,” surmised Alejandro Becerra, President of Latinstock USA and Latinstock Caribe, who is also the conference’s coordinator.

Superschool Weekend Miami 2010 will feature a stellar group of professionals of great repute, recognized internationally for their work, not just in Latin America, but also in the United States and Europe having won such awards as the Cannes Lions award. Among them will be: Juan Carlos Ortiz, Maxi Anselmo, Alberto Ponte, Sergio Alcocer, Gonzalo Vidal, Matias Ballada, Ricardo Salamanca, Daslav Maslov, Miguel Calderon, Ulises Valencia, C. Chozas y G. Lauria.

Superschool Weekend Conference Miami 2010 will kick-off its weekend long program with a cocktail reception sponsored by IDENTITY, (a production company with offices in three major cities, New York, Chicago and Los Angeles) on the evening of the 5th with a host of VIP guests from the world of advertising, marketing and communications.

Additionally, the following sponsors will contribute to the overall success of Superschool Weekend Miami 2010: Circulo Creativo del Mercado Latino de Estados Unidos, HispanicAd, AdNotas.com, Produ.com, Milagro Films, Personalmusic, Corbis, America Filmworks, ACAFILMS, Vitagraphics.net, Openmedia.tv, Milagro Films, Harpoon, Soda Producciones, Digigraphix Advertising Co. y Premier PR Group.

To view the conference’s program or to register, please visit: http://superschool.latinstock.us or for more information, call Jeneissy Azcuy at (305) 401-6275.

SOURCE Superschool Weekend Miami 2010

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- 20-member advisory board of top pros from corporate, non-profit, media, and PR agencies create ambitious agenda of presenters and case studies

- Top sponsors include Fleishman Hillard, Southwest Airlines, Telenoticias and RL Public Relations

DALLAS, Feb. 9 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA - http://www.hpra-usa.org/) and the Hispanic PR Blog (http://www.hispanicprblog.com/) today unveiled the roster of industry thought leaders and presentations that will be featured at the historic Hispanic Public Relations & Social Media Marketing Conference, May 10-12 in Dallas, TX.

(See the full conference web site here: http://www.hispanicprconference.com/).

“With exceptional speakers and a dynamic program that is completely case-study driven and specially tailored to the needs of corporate, government and non profit communicators, the conference offers attendees invaluable insights, resources and networking opportunities they need to effectively market to Latinos through PR and social marketing,” said conference co-creator Manny Ruiz(http://www.hispanicprblog.com/about-2), the nation’s leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire.

The convention takes place at the Sheraton in downtown Dallas and includes a total of more than 16 sessions and several keynote presentations. The convention features senior multicultural PR speakers from such corporations and organizations as General Mills, Frito Lay, UnitedHealthcare, Microsoft, AT&T, Qwest Communications, State Farm, Southwest Airlines, McDonalds, Comerica Bank, Dr. Pepper, the NBA, Univision, the American Heart Association, the American Diabetes Association and the National Pork Board, among others.

CONFERENCE CONTENT

Keynote presentations will include:

An opening keynote address by 30-year PR veteran Mike Fernandez, Vice President of Public Affairs for State Farm and Co-Chair of the prestigious Institute for Public Relations. Mr. Fernandez will survey the evolving role of Hispanic PR from an insider’s perspective in Corporate America with a tongue-in-cheek presentation titled “I Know You Want Me … But It Takes More Than an Accent to Get Me.”

A keynote presentation by Hispanic web marketing industry leader Lee Van of Captura Group who will bring a factual context to the conference’s sharp focus on Hispanic social marketing with his presentation titled “Are Hispanics Really More Social?”

Other case study presentations and panels include:

– “Spectacular Strategies To Create Powerful Hispanic CSR Programs That Drive Results And Lead To Long-Term Brand Loyalty”

– “The ART (Authenticity, Relevance and Truth) of Marketing to Latino Youth”

– “RX for Social Engagement: How One of the Nation’s Largest Healthcare Providers is Connecting with Hispanics Using Facebook, MySpace and Twitter”

– “Meet the Blogueras: A Roundtable with some of the Nation’s leading Latina Bloggers”

– “Experiential Marketing: How to Successfully Engage Latinos with One-on-One PR”

– “Cause Marketing en Espanol: Lessons from the Hit ‘Conozca Tu Corazon’ Campaign of the American Heart Association”

– “Your Ultimate Guide to Scoring Great Coverage with Print, Broadcast and Online Hispanic Media”

– “In An Era When Salsa Outsells Catsup, Whatcha Gonna Do About It?”

– “Success Stories: Hispanic Social Marketing Pioneers Share Their Prized Case Study Secrets”

– “The Gold Standard of Measuring ROI for Your Hispanic PR and Social Marketing Campaigns”

– “Everything You Need To Know About Partnering With And Maximizing Your Use Of Hispanic Spokespersons”

– “Diversity in America: A Moral and Strategic Imperative that Must and Can Be Fixed”

– The State of Our Industry: A Cross Section of Industry Leaders Survey Top Trends, Threats and Opportunities for Hispanic PR and Social Marketing

– “A Review of Key Issues and Trends Every Marketer Needs to Know about Hispanic Social Media”

– “PR vs. Advertising: A Frank Discussion About Which Discipline is Best Suited to Lead Hispanic Social Marketing Initiatives and Why”

– “Practical Case Study Insights on the Do’s and Don’t of Hispanic Social Media Measurement”

CONFERENCE SPONSORS

Current title sponsors of the conference include Fleishman Hillard, Telenoticias and RL Public Relations. The official airline of the conference is Southwest Airlines. Supporting sponsors include PR Newswire, Cision, the Hispanic Communications Network and the Dallas Conventions and Visitors Bureau. Media partners are the National Association of Hispanic Publications, Latino Leaders Magazine and My Latino Voice.

Conference sponsorship information is available by contacting show director Ray Bianchi at rbianchi@hispanicprblog.com, calling (305) 600-4878 or visiting our web site at www.HispanicPRConference.com. To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

CONFERENCE ADVISORY BOARD

The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines); Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Monica Talan (Univision); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman Multicultural); Audrey Ponzio (Edelman Multicultural); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations); Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).

ABOUT THE HISPANIC PUBLIC RELATIONS ASSOCIATION (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

ABOUT THE HISPANIC PR BLOG
Founded by Multicultural PR veterans Manny Ruiz of PR Newswire/Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) the PR industry’s premier source for news and views related to Hispanic and multicultural PR. The blog and its accompanying Twitter feed (Twitter.com/HispanicPR) regularly feature columns, stories, white papers, job postings, calendar events and more. The blog’s RSS feed can be obtained athttp://feeds.feedburner.com/HispanicPRBlog. The RSS feed to the Twitter feed is available athttp://twitter.com/statuses/user_timeline/38222941.rss. The Hispanic PR Blog also features its own news icon for iPhones. To add it to your iPhone, simply bookmark the home page of the blog on your iPhone.

SOURCE Hispanic Public Relations Association

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Domain.com launches Spanish language site, Dominio.com, toprovide tools for one of the fastest growing online markets

VANCOUVER, Wash., Jan. 13 /PRNewswire-HISPANIC PR WIRE/ — Recognizing the importance of giving Latin American, Hispanic, and Spanish-speaking small businesses the tools they need to reach the burgeoning global online market, Domain.com, a leading domain registration and web hosting company, announces today that the entire Domain.com experience including all product offerings, account management, and customer support is now available in Spanish through Dominio.com.(Logo: http://www.newscom.com/cgi-bin/prnh/20100113/SF34981LOGO)

Today there are more than 5 million registered Domains Names across Latin America according to statistics from LatinoamerICANN. Moreover, the study concluded that the total regional domain registrations increased by almost 18 percent in 2009. Also, Searchenginewatch.com determined that the Hispanic population spends twenty percent more time online than other demographics with more than half their time spent on Spanish language websites. These statistics provide insight into a growing opportunity for Spanish-speaking small businesses to get online and to reach one of the world’s fastest growing demographics.

“The best way to be successful online is to go where your customers are and to provide the most relevant information possible,” says Aurelio Rodriguez, International Business Development, Dominio.com. “Spanish-speaking small business owners have the unique perspective and cultural understanding necessary to connect with these growing Spanish-speaking audiences. Now Dominio.com has everything they need to accomplish their goals.”

Dominio.com offers a full range of solutions for creating and marketing a Spanish website, including:

- Domain registration and total DNS management

- Web Hosting

- Virtual Private Servers (VPS hosting)

- Email

- Website Design

- SSL Certificates

- Marketing (including solutions from leading email marketing provider, EmailBrain.com)

“At Dominio.com our mission has always been to provide the best solutions at the best price,” says Rodriguez. “Domain.com already has a strong global presence with customers in over 200 countries. With our new comprehensive Spanish site, Dominio.com, including dedicated Spanish-speaking support, Domain.com is emerging as an international leader helping small businesses leverage the power of the web.”

To explore the new Domain.com in Spanish website visit http://www.dominio.com

SOURCE Dominio.com

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