Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

Marketing March, 06, 2013 – 05:41 PM / ET Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition – Competition deadline extended to March 21 – El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this […]

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Multiethnic TV Leadership Award Winners Announced: Executives Are From Condista, Comcast, Dish, Fox, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision And Verizon

NEW YORK, March 13, 2013 /PRNewswire-HISPANIC PR WIRE/ — Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic […]

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Mega TV Debuts Mega News (MN) With Fernando Del Rincon

MIAMI, June 16 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) announced today that Mega TV, its television division, will debut a prime time news magazine program entitled “Mega News” (MN). Mega News will be hosted by Fernando del Rincon, and will start next Monday, June 21st. The show will air Monday […]

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DirecTVMas Custom Magazine to Accept Third Party Ads

DirectVMas, the Spanish-language  programming guide with a circ. 1.3 million published by DirecTV, is opening its pages to third party advertising. Miguel Sanchez, president of Hispanic MPM tells Portada that his company will have the exclusivity rights for ad representation for a limited time agreed by both parties. “Yes, this is the first time. Prior […]

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Fox Sports en Espanol Hits Ratings Home Run With 2009 World Series Coverage Network Strikes Out Competition across All Key Demographics during MLB Post-Season

LOS ANGELES, Nov. 10 /PRNewswire-HISPANIC PR WIRE/ — Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, […]

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HITN launches new site

NEW YORK, Aug. 4 – HITN, America’s first Latino Public Television Network, which is celebrating its 25th anniversary, today unveiled a new brand logo — one that reflects its role as the leader in Latino public and educational broadcasting. “Today marks a new phase for HITN. Our new logo is meant to serve as a […]

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Hispanic households least ready for digital TV transition

Did You Know? As a whole, Hispanic households are the least ready for the transition (to digital TV). As a result, the effect of unready households on total viewing is more likely to affect Hispanic networks than Anglo networks. Viewing to unready sets accounts for 17 percent of prime-time viewing to English-language broadcast networks and […]

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HITN, the First National Spanish-Language Public Service Media Network, Announces Launch of DESTINATION CASA BLANCA 2008: THE LATINO VOICE IN THE PRESIDENTIAL ELECTION

HITN presents the launch of DESTINATION CASA BLANCA 2008: THE LATINO VOICE IN THE PRESIDENTIAL ELECTION. The English-language program marks the first time in history that a nation-wide TV show dedicated solely on issues affecting the Hispanic community will air in over 30 million US Households. DESTINATION CASA BLANCA 2008 will be hosted by two […]

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Direct TV Más is joined by Azteca América

NEW YORK Azteca América has entered a distribution agreement with Direct TV Más to broadcast the Hispanic network’s programming nationally via the satellite provider’s Latino-themed service package. Direct TV Más began airing Azteca América’s lineup Thursday on the satellite provider’s Channel 441 and is identified in programming guides as AZA 441, per a company representative. […]

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