Danay Escanaverino

Marketing
March, 06, 2013 – 05:41 PM / ET
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

- Competition deadline extended to March 21

- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

MIAMI, March 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (http://www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130306/CL71635 )

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cancer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at http://www.hispanicizeevent.com/el-buen-pitch.html .

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cancer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cancer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing professionals. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9–13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cancer

PADRES Contra El Cancer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization’s National Spokesperson.

To learn more about PADRES, please visit http://www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanicize 2013

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NEW YORK, March 13, 2013 /PRNewswire-HISPANIC PR WIRE/ — Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon Ceremony.

The Awards celebrate the viability of the multiethnic television business and will honor 11 outstanding executives for their noteworthy role in the growth of the industry.

Judging was based on an independent scoring process by an esteemed group of judges including Ruma Bose, an entrepreneur and author of the best-selling book “Mother Teresa: CEO;” Eduardo Caballero, Founder and Chairman of Caballero Spanish Media; Carmen DiRienzo, who served as the founding president and CEO of V-me television network; and Ola Mobolade who authored the book “Marketing to the New Majority” as well as a selection of editors from the presenting publications.

There were two categories with tie scores; therefore multiple executives will receive the honor. The winners are:

Group A. Leaders in Advertising & Marketing:

Marketing Executive: (This category had a tie, thus there will be two recipients)

Chiqui Cartagena, Vice President, Corporate Marketing, Univision Communications

Alfredo Rodriguez, Vice President of Marketing, Dish Network

Advertising Sales Executive: Tom Maney, EVP Ad Sales, Fox Hispanic Media

Account Management or Media Executive: Lia Silkworth, EVP, Managing Director, SMG/Tapestry

Group B. Leaders in Programming Distribution & Technology:

Pay TV Programming Executive: Michelle Webb, Executive Director – Content Strategy & Acquisition for Verizon FiOS

Distribution or Affiliate Sales Executive: (This category had a three-way tie, thus there are to be multiple recipients)

For Group Distribution; Jorge Fiterre, Partner, Condista

For Cable Network Distribution; Michelle Rice, EVP of Affiliate Sales and Marketing, TV One

For Broadcast Distribution; Inae Wilson, SVP Broadcast Distribution, Fox Broadcasting Company

Executive at a Digital Media Provider or Technical Supplier: Erica Branch-Ridley, Vice President, Executive in Charge of Production, Sesame Learning, Sesame Workshop

Group C. Leaders in Management:

Network Executive: Emilio Romano, President, Telemundo Media

Pay TV Provider Executive: Ruben Mendiola, Vice President and General Manager of Multicultural Video Services, Comcast Cable

Louis Hillelson, Group Publisher of Broadcasting & Cable and Multichannel News, said, “We are proud to have this opportunity to honor these 11 distinguished leaders. There were so many worthy candidates, which reflects the overall growth and sustainability of this business category.” He continued, “The Awards Luncheon is an exciting opportunity for the entire television community to collectively recognize the combined and individual efforts that have gone into successfully building the business of Multiethnic Television.”

The Awards Luncheon is preceded by a Morning Program which will include three keynoter interviews featuring Debra Lee, Chairman and CEO of BET Networks; Ruben Mendiola, VP and GM for Multicultural Video Services at Comcast and Dave Shull, Executive Vice President and Chief Commercial Officer of DISH. In addition, there will be three roundtable discussions featuring other leaders in advertising, programming and promotion of Multiethnic TV. The Morning Program opens at 8 a.m. and is followed by The Multiethnic TV Leadership Awards Luncheon and Ceremony at 12:15 p.m. All activities will conclude at 2 p.m.

The Multiethnic TV Leadership Awards Luncheon and Morning Program is being produced by the Schramm Marketing Group, a New York City-based marketing, promotions and event production firm with specialties in promoting television, sports, not-for-profits and technologies targeted to multiethnic audiences.

For more information about the keynote guests, the awards judges, or to register, please visit http://multiethnictv.com/register/

To sponsor this event, please contact Louis Hillelson at 917-281-4730 or lhillelson@nbmedia.com

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading web sites, weekly print publications, daily e-newsletters, and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Contact: Joe Schramm
jschramm@schrammnyc.com
212-983-0219

SOURCE Broadcasting & Cable and Multichannel News

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Lopez Negrete Communications consigue un doble logro en la entrega del Premio Ogilvy de la ARF en 2012

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El Foro de Medios Multiculturales atrae una multitud récord de más de 300 ejecutivos; el Presidente de Telemundo Station Group Manuel Abud pronuncia el discurso de apertura acerca del compromiso de NBCUniversal/Comcast para con la radiodifusión local

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Critical Mention extiende la cobertura de televisión en español a los 50 principales mercados hispanos

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PR Newswire nominado como asociado de noticias oficial de la Conferencia Hispanicize 2012

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MIAMI, June 16 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) announced today that Mega TV, its television division, will debut a prime time news magazine program entitled “Mega News” (MN). Mega News will be hosted by Fernando del Rincon, and will start next Monday, June 21st. The show will air Monday through Friday at 5:00 P.M. (ET), 6:00 P.M. (PT and Puerto Rico), and 4:00 P.M. (CT).

“Mega News” will deliver news to the Hispanic community in the United States through a unique format that gives the audience an opportunity to interact with Mr. Del Rincon through all forms of social media. This strategy proved to be successful with the launch of “Mega News Nocturno” and is now offered during all news shows on Mega TV.

MN will feature a variety of news topics, including politics, social issues, economic, legal and entertainment. But most importantly, MN will be an interactive news show that will include the audience in every way possible. Hispanic communities coast to coast now have a voice and can suggest ideas for the show’s content that will specifically address the needs of their communities.

Del Rincon’s special segments on MN will be extremely relevant to the community and help portray important matters such as the search for lost relatives, religious biases, racial hate crimes, mistreatment, sexual abuse, and fraud. Additionally, reputable members of the community, analysts and experts will give advice and interact with the audience.

To interact with Mr. Del Rincon on MN and MNN, community members can join the following social media networks: Facebook (Group: Del Rincon MN), Skype (mega_news), and Twitter (@fdelrincon).

“Mega News Nocturno” (MNN), Mega TV’s evening news program also hosted by Fernando del Rincon, will continue to air Monday through Friday at 10:30 P.M. (ET), 7:30 P.M. (PT), 11:30 P.M. (Puerto Rico) and 9:30 P.M. (CT).

Don’t miss the debut of “Mega News” with Fernando del Rincon, this Monday, June 21 and continue to watch “Mega News Nocturno” only on Mega TV, airing on Channel 22 in Miami, FL, Channel 57 in West Palm Beach, FL, Channel 38.2 in Orlando, FL, Channel 36.2 in Tampa, FL, Channel 40.2 in Charleston, SC, Channel 19.2 in Palm Springs CA, Channel 13 in Chicago, IL, Channel 26 in Dallas, TX, Channel 33.2 in Fresno, CA, Channel 48.2 in New York and Channel 405 on DirecTV Mas in main cities of the U.S.

In Puerto Rico, the broadcast frequency for the over-the-air signal via a converter box will be on Channel 14.1. Cable and satellite users can watch Mega TV(R) on Choice Channel 16, Liberty Channel 45, OneLink Channel 60, DIRECTV Channel 169 and Dish Network Channel 60.

www.mega.tv
www.spanishbroadcasting.com

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Spanish Broadcasting System

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Here is a great article by Jose Cancela, Principal at Hispanic USA that discusses some great milestones of hispanic tv.

http://www.hispanicad.com/blog/?p=203

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DirectVMas, the Spanish-language  programming guide with a circ. 1.3 million published by DirecTV, is opening its pages to third party advertising. Miguel Sanchez, president of Hispanic MPM tells Portada that his company will have the exclusivity rights for ad representation for a limited time agreed by both parties. “Yes, this is the first time. Prior it was simply a service they provided to their subscribers and now, they are looking to offering more value,” he says.

The publication is produced by EnEspanol Publishing Group, whose president is Michaelle Fastlicht.  “We are also working with Jorge Dorembaun, ex West Coast Sales Manager for Selecciones.”, Sanchez adds.

Zoned editions for advertising

Hispanic MPM is analyzing together with DirecTV and EnEspanol Publishing Group how the 1.3 million circulation (reach 4.5 million)  can be broken down in different editions to best attend advertiser demand to reach different regions in the U.S.
Sanchez says that “Hispanic MPM is assisting them with regional rates based on its BPA report’
Rate card CPM for the publication is $50 and average household income of its audience is $50,000.

Source: Portada

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LOS ANGELES, Nov. 10 /PRNewswire-HISPANIC PR WIRE/ — Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007. “The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.” This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor. This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game. About Fox Sports en Espanol Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC(R)(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Movil, we are and will continue to be the first name in the U.S. Hispanic sports space. Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com. SOURCE Fox Sports en Espanol

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