Danay Escanaverino

Marketing
March, 06, 2013 – 05:41 PM / ET
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013 ‘El Buen Pitch’ competition

- Competition deadline extended to March 21

- El Buen Pitch is the “The Apprentice”-style competition that will recognize one agency for creating the best marketing campaign for this national non-profit organization

MIAMI, March 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (http://www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130306/CL71635 )

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is an “The Apprentice”-style competition that will recognize one Hispanic marketing agency for creating the best marketing campaign for a national non-profit organization serving Latino communities. This year organizers selected PADRES Contra El Cancer (PADRES) as the non-profit entity focus of the national competition.

The Fortune 500 judges who will personally question the three top finalists at Hispanicize 2013 are: Nydia Sahagun, Sr. Manager, Multicultural – Brand Marketing, Target; Jason Riveiro, Multicultural Marketing, The Sherwin Williams Company; and Christopher Rivera, Associate Director, Brand Marketing – Multicultural, Kellogg’s.

“We are honored to have these prestigious judges join us because they are helping us elevate what this competition is about – a contest that has both heart and purpose to help others,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

“El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 21, the new deadline. Full entry information is available at http://www.hispanicizeevent.com/el-buen-pitch.html .

HOW IT WORKS

Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cancer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cancer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of the three senior Hispanic brand marketing professionals. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the largest annual gathering of Hispanic marketers, agencies, media, bloggers, and entertainment professionals. The iconic event will be held April 9–13, 2013 in Miami Beach at the Eden Roc Hotel.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About PADRES Contra El Cancer

PADRES Contra El Cancer (PADRES) is an organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL ethnic and economic backgrounds, so that No family is ever turned away. Celebrating 27 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization’s National Spokesperson.

To learn more about PADRES, please visit http://www.IAmHOPE.org

Facebook: http://www.facebook.com/IAmHOPE.org
Twitter: http://twitter.com/IAmHOPE

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanicize 2013

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NEW YORK, March 13, 2013 /PRNewswire-HISPANIC PR WIRE/ — Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon Ceremony.

The Awards celebrate the viability of the multiethnic television business and will honor 11 outstanding executives for their noteworthy role in the growth of the industry.

Judging was based on an independent scoring process by an esteemed group of judges including Ruma Bose, an entrepreneur and author of the best-selling book “Mother Teresa: CEO;” Eduardo Caballero, Founder and Chairman of Caballero Spanish Media; Carmen DiRienzo, who served as the founding president and CEO of V-me television network; and Ola Mobolade who authored the book “Marketing to the New Majority” as well as a selection of editors from the presenting publications.

There were two categories with tie scores; therefore multiple executives will receive the honor. The winners are:

Group A. Leaders in Advertising & Marketing:

Marketing Executive: (This category had a tie, thus there will be two recipients)

Chiqui Cartagena, Vice President, Corporate Marketing, Univision Communications

Alfredo Rodriguez, Vice President of Marketing, Dish Network

Advertising Sales Executive: Tom Maney, EVP Ad Sales, Fox Hispanic Media

Account Management or Media Executive: Lia Silkworth, EVP, Managing Director, SMG/Tapestry

Group B. Leaders in Programming Distribution & Technology:

Pay TV Programming Executive: Michelle Webb, Executive Director – Content Strategy & Acquisition for Verizon FiOS

Distribution or Affiliate Sales Executive: (This category had a three-way tie, thus there are to be multiple recipients)

For Group Distribution; Jorge Fiterre, Partner, Condista

For Cable Network Distribution; Michelle Rice, EVP of Affiliate Sales and Marketing, TV One

For Broadcast Distribution; Inae Wilson, SVP Broadcast Distribution, Fox Broadcasting Company

Executive at a Digital Media Provider or Technical Supplier: Erica Branch-Ridley, Vice President, Executive in Charge of Production, Sesame Learning, Sesame Workshop

Group C. Leaders in Management:

Network Executive: Emilio Romano, President, Telemundo Media

Pay TV Provider Executive: Ruben Mendiola, Vice President and General Manager of Multicultural Video Services, Comcast Cable

Louis Hillelson, Group Publisher of Broadcasting & Cable and Multichannel News, said, “We are proud to have this opportunity to honor these 11 distinguished leaders. There were so many worthy candidates, which reflects the overall growth and sustainability of this business category.” He continued, “The Awards Luncheon is an exciting opportunity for the entire television community to collectively recognize the combined and individual efforts that have gone into successfully building the business of Multiethnic Television.”

The Awards Luncheon is preceded by a Morning Program which will include three keynoter interviews featuring Debra Lee, Chairman and CEO of BET Networks; Ruben Mendiola, VP and GM for Multicultural Video Services at Comcast and Dave Shull, Executive Vice President and Chief Commercial Officer of DISH. In addition, there will be three roundtable discussions featuring other leaders in advertising, programming and promotion of Multiethnic TV. The Morning Program opens at 8 a.m. and is followed by The Multiethnic TV Leadership Awards Luncheon and Ceremony at 12:15 p.m. All activities will conclude at 2 p.m.

The Multiethnic TV Leadership Awards Luncheon and Morning Program is being produced by the Schramm Marketing Group, a New York City-based marketing, promotions and event production firm with specialties in promoting television, sports, not-for-profits and technologies targeted to multiethnic audiences.

For more information about the keynote guests, the awards judges, or to register, please visit http://multiethnictv.com/register/

To sponsor this event, please contact Louis Hillelson at 917-281-4730 or lhillelson@nbmedia.com

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading web sites, weekly print publications, daily e-newsletters, and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Contact: Joe Schramm
jschramm@schrammnyc.com
212-983-0219

SOURCE Broadcasting & Cable and Multichannel News

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Internet & Technology
March, 25, 2013 – 05:17 PM / ET
Hispanicize 2013 will kick off with 1st Annual Diversity Tech Leaders and Social Media Entrepreneurs Summit presented by Sprint
- A national video contest for $1,000 is being launched for Latino tech and social media entrepreneurs
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Hispanicize 2013 will kick off with 1st Annual Diversity Tech Leaders and Social Media Entrepreneurs Summit presented by Sprint. (PRNewsFoto/Hispanicize 2013)

MIAMI BEACH, Fla., March 25, 2013 /PRNewswire-HISPANIC PR WIRE/ — A consortium of leading Latino and African American tech leaders and organizations are banding together for the launch of the first annual Diversity Tech Leaders and Social Media Entrepreneurs Summit presented by Sprint at Hispanicize 2013 (http://www.HispanicizeEvent.com ), the fourth annual Latino trends event set for April 9-13 at the Eden Roc hotel in Miami Beach.

(Photo: http://photos.prnewswire.com/prnh/20130325/CL82388 )

Slated for April 9th, the first day of Hispanicize 2013, the Diversity Tech Leaders Summit is presented by Sprint and being organized in partnership with the Latinos in Science and Technology Association (LISTA), the Latino Start Up Alliance and Silicon Valley Latino. Part TedX and part “Shark Tank” the summit will highlight some of the lesser-known business stories of diverse tech and social media entrepreneurs who are making their marks in digital media, apps and more.

“Sprint is honored to partner with Hispanicize in supporting diverse and emerging leaders who are harnessing technology to move industries and communities forward,” said Hector Galvan, Sprint Hispanic Corporate Media Relations Manager.

“Silicon Valley lacks diversity but through this summit powered by Sprint we’re going to demonstrate that when given the platform and opportunity there are plenty of Latino and African American entrepreneurs who are dedicated to building technology, web and social media-based ventures,” said Manny Ruiz (@MannyRuiz) (http://twitter.com/mannyruiz ), founder and creative director of Hispanicize 2013. “Given that Hispanicize is already a magnate for tech and social media entrepreneurs this is the natural meeting place to showcase the diverse stories developing outside Silicon Valley in places like Chicago, New York or even Miami Beach. This is going to be a fun, engaging program for entrepreneurs, bloggers and even journalists that are themselves considering the plunge into social media entrepreneurship.”

SUMMIT SCHEDULE OVERVIEW

The summit will launch with a keynote address by one of the most respected Hispanic tech leaders today, Rafael Urbina, CEO of Batanga Network. Urbina will present a talk about the hard earned lessons that he and his company have learned since launching in 1999, a 14-year span of innovation that has included raising capital, creating technologies, merging companies and ultimately acquiring other businesses.

Urbina’s address will be followed by a round robin of entrepreneur stories and inspirational talks of 10 minutes each on themes like creativity, finding the right investors, learning from failures and more topics that that are part and parcel of being in business in an increasingly digital-minded world.

Sharing their stories of tech successes and failures will also be Felicia Hatcher, author of How to Start a Business on a Ramen Noodle Budget and the Chief Popsicle of Feverish Ice Cream & Gourmet Pops, Jesse Martinez, founder of the Latino Start Up Alliance founder, Laura Gomez, former lead of Twitter’s Latino outreach, Lamar Tyler of Tyler New Media and Black and Married with Kids, Jose Marquez, executive director of Latinos in Science and Technology Association (LISTA), Jewel Figueras of Jewel’s Fab Life, among others.

HISPANICIZE DISRUPT COMPETITION

The summit will culminate with a “Shark Tank”-style Web video competition for $1,000 called Hispanicize Disrupt.
Between now and April 6 Hispanicize 2013 is seeking videos with an “elevator pitch” (3 minutes or less) that provides a compelling overview of a business idea, product, or expansion. The videos should be no longer than 3 minutes and no fancy editing is required – just your 1-3 minute business pitch. Board members from the Diversity Tech Summit team will select the top 10 submissions to take part in the live competition and only contestants that will be at Hispanicize 2013 on April 9 will qualify to be a finalist.

The Hispanicize Disrupt contest is for entrepreneurs who want to expand their businesses into new arenas, launch new products, or fund new technology. Whether you’re an established company looking to rapidly expand, an early-stage start-up seeking to get off the ground, or a blogger looking to scale up, this is your chance to not only win critical seed funding but also invaluable publicity on the largest stage in Hispanic new media.

The 10 finalists will give a live elevator pitch to an all-star panel of investor judges that include Andy Unanue, Managing Partner/Founder of AUA Private Equity and Jorge Consuegra of The Fearless Group. These judges will critique each contestant, ask questions and then select the Top 3 finalists. A mobile phone text vote from the audience will decide the winner. The winner will be awarded $1,000 by Sprint and will be prominently showcased during Hispanicize 2013.

To enter the contest:

1. Fill out the online form at https://docs.google.com/forms/d/1gbdi6zkSFsRJahJVweNsNuNYLqeu-3yrOySsom-5Y2s/viewform
2. Shoot your short video (no more than 3 minutes, please)
3. Tweet it with the two hashtags #Hispz13 #Disrupt.
4. Fancy video editing is not necessary as the entry will be judged for content.
5. ONLY participants who are physically present at Hispanicize 2013 on April 9 qualify for the grand prize.

Sponsorship and Registration Information

The title sponsor of the event is Procter & Gamble. As of today, confirmed sponsors include: Sprint, Target, Tide, Charmin, Coca-Cola, Pandora, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Lowe’s, ESPN Deportes, Fox News Latino, Business Wire, Sensis Agency, Avocados of Mexico, UnitedHealthcare, PR Newswire, The Zocalo Group, Yo Soy Segundo, El Sentinel, The American Latino Museum, Marketwire, The St. Augustine Visitor’s Bureau, Collective Bias and several more brands who will shortly be disclosed. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, PRODU and Hispanic Market Weekly.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com ) (#Hispz13) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA) (http://www.hpra-usa.org ), Hispanicize and the Public Relations Society of America (PRSA) (http://www.prsa.org ), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

SOURCE Hispanicize 2013

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In Just One Year MamasLatinas Has Grown Quickly to 780K Unique Monthly Visitors

NEW YORK, Jan. 28, 2013 /PRNewswire-HISPANIC PR WIRE/ — CafeMom’s MamasLatinas (mamaslatinas.com) celebrates its one year anniversary since the site launched. The first bilingual site website to serve Hispanic mothers living in the United States, MamasLatinas offers dynamic community and engaging editorial content to 780,000 unique visitors a month (comScore, December 2012). The quick growth of the site has already made it the leading bilingual online destination for Hispanic moms.

When MamasLatinas first launched, 92% of Hispanic moms felt that they were lacking a site that clearly served their needs, according to a national study of Hispanic moms conducted by CafeMom. Filling this hole in the marketplace, MamasLatinas’ mission is to super-serve this critical and growing segment in the United States by providing them with community and content that serves their culturally unique needs and interests.

“Latina moms feel a strong need to connect with and get the support from other likeminded Latinas who understand that how they raise their children in America is deeply influenced by their Latin heritage, and is different from their Anglo counterparts,” said Lucia Ballas-Traynor, MamasLatinas Co-Founder and Executive Vice President. “Hispanic moms are even more likely to be turning online for support versus the general market, according to our recent study of 2,000 moms nationwide,* and MamasLatinas is proud to be filling that need for community.”

The site also serves advertisers with highly groundbreaking and customized ways to reach Hispanic moms in a trusted environment.

“Hispanic moms are an important segment of the population that will only continue to grow,” said Michael Sanchez, CafeMom CEO and Co-Founder. “We are excited to continue to give partners the opportunity to reach Hispanic moms in innovative ways.”

MamasLatinas founding partners included Chevrolet, General Mills, and Kmart.

“We have been very pleased with our partnership with CafeMom and MamasLatinas and the opportunity to reach a focused audience of Hispanic moms,” said Tia Hardeman, Multicultural Advertising Manager, General Motors. “Through word-of-mouth programs and customized sponsorship platforms combining community and content, we have been able to truly engage moms to earn their trust and consideration. We are thrilled to continue our partnership in 2013.”

MamasLatinas’ first year included exciting site programming in both content and community. The MamasLatinas community engages moms in popular groups such as Weight Loss/Bajar de Peso and TV, Musica & Chisme. MamasLatinas’ blog, QueMas!, delivers a combination of more than 35 Spanish and English original articles every day. In addition, MamasLatinas celebrated the first annual MamasLatinas Awards in October, honoring and rewarding the achievements of seven inspiring Latina moms.

MamasLatinas is led by Co-Founder and Executive Vice President Lucia Ballas-Traynor, along with a team of industry veterans.

*CafeMom State of Mom Study, 2012

About MamasLatinas:

Launched in January 2012, MamasLatinas.com is already the leading bilingual online destination for Latina moms reaching 780K monthly unique visitors (comScore, December 2012). MamasLatinas is dedicated to understanding, connecting, entertaining and empowering Hispanic moms by super-serving their culturally unique interests and needs with dynamic community and engaging editorial content.

About CafeMom:

CafeMom is the leading media company for moms, reaching an audience of 10MM (comScore, August 2012). CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

SOURCE CafeMom

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PR Newswire nominado como asociado de noticias oficial de la Conferencia Hispanicize 2012

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