LunaSol Media, Global Performance Marketing

It has been a long time coming, getting the new site live, but it’s finally here. Check us out on LunaSolMedia.com. Client projects come first, so the site updates were on the back burner. It’s clean, to the point and says what we need to say. Who We Are What We Do Category Expertise Contact […]

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New Yankelovich Multicultural Study Finds Economic Setbacks, Empowerment Challenges, and a Still-Evolving Multicultural Nation Result in Deferred Dreams Among African-American and Hispanic Consumers

CHAPEL HILL, N.C., Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” […]

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HPRA, WOMMA and the Hispanic PR Blog Announce National Release of the 2010-2011 U.S. Hispanic Social Media Guide

LOS ANGELES, June 7 /PRNewswire-HISPANIC PR WIRE/ — — Guide is packed with ‘how to’ stories written by many of the nation’s top voices in Hispanic social media — To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/ The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to […]

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The California Hispanic Chambers of Commerce (CHCC) and Compralatino LLC Join Forces To Position Hispanic-Owned Businesses Competitively During Tough Economic Times

LOS ANGELES, May 25 /PRNewswire-HISPANIC PR WIRE/ — On May 24, 2010, CHCC has entered into a unique strategic partnership with Compralatino LLC designed to empower its member small and mid-sized Hispanic-owned businesses to grow locally and nationally. According to Julian Canete, Executive Director of the CHCC “This strategic partnership will enhance the CHCC’s ability […]

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Looking at Hispanic Behavior Online

JUNE 26, 2009 Dr. Felipe Korzenny Director of the Center for Hispanic Marketing Communication Florida State University eMarketer: What are best practices for sites and marketers that want to reach the Hispanic audience? Dr. Felipe Korzenny: Spanish, as long as you don’t make it too regional or too colloquial, is pretty much understandable to everybody. […]

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Isaac Mizrahi New Managing Director at Alma DDB

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009. (Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 ) Mizrahi is bringing more than 18 years of international marketing expertise with leading […]

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Event: Portada’s Third Annual Hispanic Digital and Print Media Conference, Sept. 24 in NYC

NEW YORK, June 25 /PRNewswire/ — Portada’s Third Annual Hispanic Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada- online.com/conference/main.aspx?cid=2) will present an array of highly-focused panels and great networking opportunities that will drive the Latin Advertising and Media industries forward. Under the theme “Getting it Right: Connecting with the Hispanic Consumer,” more than a […]

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Moroch Partners nabs Make-A-Wish PSA account

Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements. Dallas-based Moroch announced the agreement on Monday. The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through […]

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Walmart ventures into the Hispanic Market

Wal-Mart is to engage more extensively with the Hispanic market in America, which is worth £62 billion per year. Supermarcado de Wal-Mart will open in West Phoenix today, testing the water for a possible further outlay. One store has already opened in Houston and is performing better than expected. Both locations have high multigenerational Hispanic […]

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starMedia Appoints New Regional Marketing Director

Manuel Mazzanti to spearhead marketing activities for starMedia in Latin America and the U.S. MIAMI, April 22 /PRNewswire-HISPANIC PR WIRE/ — starMedia today announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti, one of the industry’s most experienced marketers, joins starMedia from Yahoo! where he […]

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