NEW YORK Azteca América has entered a distribution agreement with Direct TV Más to broadcast the Hispanic network’s programming nationally via the satellite provider’s Latino-themed service package.
Direct TV Más began airing Azteca América’s lineup Thursday on the satellite provider’s Channel 441 and is identified in programming guides as AZA 441, per a company representative.
The deal boosts viewership for Azteca América, giving the fledgling network an instant national profile among the growing audience of Hispanic satellite TV subscribers, the companies said.
“This agreement allows Azteca América to be seen in more homes than ever before,” Adrian Steckel, Azteca América’s network president, said in a statement. “This is a partnership that allows viewers and advertisers to experience the best of Mexico on television, along with top-quality original series, variety shows and more exclusive Mexican soccer than on any other broadcaster in this country.”
Azteca América airs Spanish-language programming from Mexico-based parent TV Azteca’s three networks Canal 7, Canal 13 and Proyecto 40, supplementing it with programs licensed from top international distributors and original series created by U.S. Latino producers, the network said.
Exclusive agreements with eight of the 16 Mexican soccer teams generate the most U.S.-based coverage of Mexican League soccer, per the network.
“The addition of Azteca América to Direct TV’s Spanish programming packages allows the U.S. Hispanic community to experience the best television viewing available while keeping up to date with news and events from their home country,” John A. de Armas, vp, WorldDirect, Direct TV Inc., said in a statement.
Azteca América reaches nearly 90 percent of U.S. Hispanic households in 62 markets nationwide, per the network.
In markets where Azteca América has affiliates, including Bakersfield, Colorado Springs, Denver and San Diego, the network will not be available as part of the Direct TV Más package, per a company representative.
source: MarketingyMedios, By Della de Lafuente