Do higher payouts = better results?

We all hear it, whether from an affiliate or a client or a colleague. The solution to all CPA woes, “The offer is not working. Raise the payout.” While raising the payout is sometimes inevitable, it does not always ring true as the solution. Testing an offer is incredibly essential and something that is so overlooked, I”m surprised how some companies make it. There are so many variables including email from lines, subject lines and creative, banners, landing page optimization, upsells, reg-paths, follow-ups, and the list goes on. Sometimes, the cheesiest email creative can yield the most amazing results. Likewise, there are times when the creative must be extremely sleek and toned down. There is no one-size-fits-all solution, although the general rule is that creative needs to be associated to the target audience. Moms will respond better to an image of a family and 18-24 boys are a shoe-in for scantily clad women in provocative poses. It is what it is. Before you make a definite decision about the performance of an offer, all of the creative pieces should be tested with several versions to see what is most effective. Saying the payout is the only thing that can make an offer better is just oversimplifying online marketing.

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Post Author: Danay Escanaverino

Danay Escanaverino is a Latina entrepreneur, mom, avid traveler, tech geek, history buff, blogger and ADHD poster child She is CEO of LunaSol Media and Founder of #LatinaMeetup . Follow her on Instagram , Facebook, Twitter, and LinkedIn

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