I used to be fond of cookies. In fact, when I was in elementary school, I would trade an entire lunch for someone’s cookie, confident that I had just duped them into taking my icky meatloaf in exchange for a little piece of heaven. That would explain the onslaught of dental visits before I was even 10.
Fast forward a couple, maybe 3 decades, and here I am loathing the little suckers. What cruel joke made someone give such an endearing name to the most annoying technical issue I deal with on a daily basis? By definition, a cookie is a small text file of information that certain web sites save onto a user’s computer while the user is browsing the Web site. A Cookie can contain information such as user ID, user preferences, archive shopping cart information, etc. …
Now the cookie really isn’t what I hate the most, but it is guilty by association, because I need it to work with pixels, my real nemesis!
What is a pixel? It is a small piece of HTML code which is placed in the advertiser’s confirmation page. This causes a clear, single pixel GIF image (1X1) to be loaded by our servers and count the action if a corresponding tracking cookie exists on the visitors computer. In other words, pixels and cookies, together, allow us to record actions like sales, leads and clicks that need to record to establish online campaign metrics.
For the past 7 years or so there hasn’t been one day that has gone by that I haven’t been asked things like:
Did they place the pixel right?
Send me the pixel.
The pixel didn’t fire, where is the source code?
Will your pixel fire mine?
The list goes on, and those of you who know what I am talking about get it. It is the most loathed part of my day, because, in reality, anyone can troubleshoot it and there are only so many things that can affect it, usually something ridiculously easy that was overseen by the very same people who deal with them daily, including myself.
Nuff said. I also love them, because without them, my business would be VERY different.
My point is, I miss cookies that are soft, moist and have lot’s of chocolate morsels. There really was no need to associate them with technology.