MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )
Mizrahi is bringing more than 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB.
From his position, Mizrahi will act as Luis Miguel Messianu’s business counterpart and report directly to him, overseeing all of the agency clients marketing strategic programs, being his main responsibility the growth of their brands as well as the development of new business initiatives for Alma DDB.
Mizrahi was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers. Previously he acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years. A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.
“He will bring a unique client perspective to the day-to-day operation, ‘translating’ the business challenges that our clients are facing to the creative team to enhance our focus direction and also by serving as a sounding board for creative ideas,” stated Luis Miguel Messianu.
Along with his responsibilities, Isaac Mizrahi will be concentrated on identifying the new usages of media, the consumer’s contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.
“It’s a unique opportunity to join an agency that shares similar beliefs around the importance of building strong brand as a driver of profitable and successful business for our clients,” said Mizrahi.
He will join the Management team at Alma DDB which in addition to Luis Miguel Messianu, counts on the experience of Angela Battistini, VP of Client Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation & New Business; and Leo Peet, Finance Director.
Mizrahi, 39 years old, holds an MBA from the prestigious Emory University (Atlanta) and he is relocating to Miami with his wife and their one-year-old son.
Isaac’s recognitions include the 2006 Brand Week’s Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.
Note to the Editors: High resolution images, and media materials are available at http://epk.almaddb.com
DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC) .
For further information, please contact:
Olimpia Del Boccio
Alma DDB – (305) 662-3154