Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements.
Dallas-based Moroch announced the agreement on Monday.
The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through various media outlets, including print, radio, television and the Web.
As part of the agreement, Moroch Partners said its Hispanic advertising division, iNSPIRE, has been slated to develop collateral for Spanish-language media outlets.
The Moroch account will be handled by Shelia Lemon and Jim Sykora, the company said.
Moroch, which is based in Dallas, is an independent marketing agency with 38 offices across the United States and Canada.
Source: The Dallas Business Journal