Events

Portada Conference: ‘Connecting National Brands to Local Audiences’ Sept. 30, NYC

By June 23, 2010 August 24th, 2010 No Comments

NEW YORK, June 23 /PRNewswire-HISPANIC PR WIRE/ — Portada’s Fourth Annual Hispanic Digital and Print Media Conference will take place on September 30 in New York City under the theme “Connecting National Brands to Local Audiences.”

“More than ever, the connection with the Hispanic consumer, is a major imperative for the growth of Corporate America. Major clients will share advice and best practices on marketing to the Hispanic consumer,” says Marcos Baer, publisher of Portada.

Already confirmed speakers include:

Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global i.e.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-
Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing
Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macy’s.
Marcelo Salup, Media Director, DMG Solutions.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and
Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America,
Inc.

New ways for national advertisers to engage local audiences through digital and print media will be examined in-depth by top notch marketers and media executives.

This years conference highlights will include the following presentations and panels:

— Clients: Retailers Panel
— Clients: Wireless Panel
— Clients: CPG Panel
— Advertiser Roundtables (“Speed Dating”)
— Panels and presentations on New Trends in:
— Custom Publishing
— Local Search
— Use of mobile technologies to reach the Latin consumer.

… and more to be announced soon!

As in previous editions of the Hispanic Digital and Print Media Conference, attendees from companies from all over the U.S. will return to their cities after the event and say that they learned about interesting new trends and met many new business prospects.

EARLY BIRD REGISTRATION
Tickets are selling fast!
To register to the event at the early bird rate, please go here:

http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322.

For more information about Portada’s premier Annual Hispanic Advertising and Media Conference including, photo gallery , video and editorial coverage of last year’s event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:

Silver Sponsor
Yahoo en espanol ( http://www.yahooenespanol.com )

Bronze Sponsor
Televisa Publishing and Digital ( http://www.televisa.com )

To inquire about sponsorship opportunities in order to align your brand with this marquee conference please call Marcos Baer at 212 685 4441.

About Portada
Portada ( http://www.portada-online.com ) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.

SOURCE Portada

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