Every morning I stumble out of bed at 5:30 AM and brew myself a cup of pure magic. Once I take my first few sips and begin the path to cognizance, I sit down at my desk and check social media accounts and stats. I am a power user, handling multiple accounts, client accounts and team members, so I need powerful tools that let me do this efficiently. I work at ridiculous speeds and have zero patience for things that are not highly automated, so I tend to try out many solutions before I settle on the one I like. I learn the ins and outs because I’m geeky like that and it also helps when our team develops a strategy with the tools we’ve chosen if everyone is up to speed on our options.

One of my favorite tools for social media scheduling and listening is Hootsuite. This is not an affiliate post, nor am I getting anything out of this, so it is my sincere review of the tool based on our experience over several years of using it. We also use several other tools, since there are things that Hoostsuite doesn’t do for us.

The Pros

We’ve used Hootsuite for years and continue to do so simply because we can handle so many things in one place. Here are some of the things I really dig about using it.

  • Manage multiple accounts (Twitter, Facebook, Instagram, Google+, LinkedIn, WordPress and Foursquare).
  • Show any combination of streams including clients, competitors, hashtags, followers, ANYTHING!
  • The search functionality is amazing.
  • Instagram integration is good for now, looking forward to upgrades.
  • Schedule using a calendar and ability to upload a csv file to mass schedule. The is HUGE.
  • Customizable analytics with scheduled reports.
  • Great price point for solo users. Starts at $9.99 per month to manage 50 social accounts.
  • The Cons

    There are several things that we would like to see in Hootsuite that currently aren’t there, like Pinterest integration. Here are a few of the things we need and can’t use Hootsuite for.

  • What about Pinterest? There is still no Pinterest integration and it’s almost 2017!
  • You are stuck with the ow.ly url shortener unless you want to cough up over $500 annually for each custom url. Most large clients are fine with this, but for the regular blogger and solopreneur, this is just a ridiculous cost.
  • Unless you use your own custom url and use it consistently across all tools, you will not be able to get an accurate report of the activity on an account. For example, if you post natively or through other apps, you will not be able to track that in your reports.
  • Alternatives to Hootsuite

    Here are a few alternatives worth mentioning. We use some of these as well.

  • BufferApp Starts at Free or $9.99/month. Buffer has a mobile app and a browser extension, both of which I think are essential when managing your social accounts. It allows you to manage your Twitter, Facebook. LinkedIn, Google+, Pinterest and Instagram.
  • TweetDeck If you need a tool to manage twitter only, then this is a great tool which is also free. You can manage multiple accounts and schedule tweets. As I said, it is only for twitter and owned by them too!
  • SproutSocial Starts at $59/user/month. It’s a little pricey when starting out and only starts wiht 5 social profiles, but it has some nifty features like a built in CRM .
  • There you have it. If you’re in the market for a social media management tool, test these out and see what works for you. There are a lot of choices, so you’re bound to find what makes you happy.

    Danay Escanaverino

    Danay Escanaverino

    Danay Escanaverino is a Latina entrepreneur, mom, avid traveler, tech geek, history buff, blogger and ADHD poster child She is CEO of LunaSol Media and Founder of #LatinaMeetup . Follow her on Instagram , Facebook, Twitter, and LinkedIn

    31 Comments

    • Hanna says:

      I’ve heard about Hootsuite but never tried it because I think it’s crucial to have Pinterest as well. What do you think about Bufferapp? Are they any good?

    • I just started using Hootsuite. I haven’t figured out completely how it works, but in general, I can say it’s pretty good. I would definitely recommend it.

    • Veronica says:

      I have also used Ho or suite and I also think it’s a powerful tool for beginners. Instagram integration and Pinterest integration will make it a more than awesome tool. Great article!

    • I have been told about hootsuite and many people rave about it but I just haven’t taken the leap yet. Definitely a lot to consider. Thank you for sharing both sides!

    • Helen Vella says:

      Hootsuite is a very good tool I used it for awhile – very good explanation of how and why to use it.

    • Manvi says:

      You should try out SocialPilot https://socialpilot.co/ . The best automation tool I’ve worked with until now. You can connect to 9 social media networks, and share as many as 500 daily posts and connect 200 profiles with just one SocialPilot account and that too at really cheap rates. It has features like Custom FB Branding, Bulk Scheduling, Never-ending feed content and suggestions, team collaboration upto 20 members and much more.

    • Victoria says:

      I currently use Hootsuite and Tweetdeck. However, I must say I love SproutSocial, but I only subscribe to that when I am managing clients social media profiles as well as the price is a bit much for personal blog use in my opinion. Another tool I am in love with is OnlyPult as it actually lets you schedule out your Instagram posts.

    • Julie Cao says:

      I have heard of Hootsuite but have not used it yet. I am still figuring out how to effectively use Buffer. What kind of tool you use to schedule Pinterest and what is your thoughts on it?

    • Maya says:

      Great tips, as I’ve been considering a social media manager. I’m also curious what you use for Pinterest scheduling. I’m in the free trial of BoardBooster right now.

    • I’ve been looking for a company to manage my social media accounts. Thanks for the helpful tips, and giving various price points and pros and cons of various companies.

    • tara pittman says:

      I need to schedule more. I think it is time to look into this program

    • Wren says:

      Those are all great options, I only knew about TweetDeck. Thank you so much for sharing other options! 🙂

    • Jen says:

      I hear Hootsuite helps you dramatically with your social media marketing. Guess, I’ll have to try this one out. Thanks for the alternative tips. Gives me ideas which to go for.

    • Elizabeth O. says:

      Scheduling your posts is awesome, it gives you plenty of time to focus on your blogging and other priorities. It’s really convenient! I think hootsuite is a good tool for social media scheduling.

    • I know many people who use it and love it. I should take a look at it as I do social media work for a couple clients.

    • tauyanm says:

      i’ve heard and tried this before. works like magic, but somehow i stopped using it as i can manage both instagram and fb posts on their own. and I tweet a lot so I didn’t need to schedule it. but this hootsuite is recommended for those who are looking for one.

    • wendy says:

      What great tips for Hootsuiteand other social media tools. I know I am busy with everything I have to do during the day and any help beats none at all! Thank you!

    • Dana Vento says:

      I’ll keep the others in mind. I’m so used to Hootsuite that I think that nothing else can beat it in terms of interface and functionality.

    • I have heard about it before, but never took the chance to try it..thank you for the break down!

    • Misty Dawn Nelson says:

      What a great tips glad you share this with us I can schedule more. Hootsuit sounds interesting for me.

    • I work in social media and marketing and we use hootsuite and tweetdeck as well. Personally, I love Tweetdeck a little bit more just because I find that it’s easier to use!

    • Thank you for the helpful post. There is so much out there it is easy to get info overload! I just signed up for Hootsuite and I’m thinking about tweetdeck for twitter chats. I just have to figure them out lol. I’m spending way too much time trying to do it all manually and failing so far. Thanks again!

    • Thanks for the great review. I agree that it is odd Hootsuite doesn’t manage Pinterest. I need to find an app to help me manage social media and scheduling posts. With my work, I often don’t have time to post my content and/or share content from others across all social media outlets. I’ve heard about Hootsuite and Buffer, but I have yet to explore any in detail or run a trial. Since Buffer has Pinterest, would you recommend this over Hootsuite, especially if someone is only managing his/her own social media accounts?

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Wow look at this!

    This is an optional, highly
    customizable off canvas area.

    About Salient

    The Castle
    Unit 345
    2500 Castle Dr
    Manhattan, NY

    T: +216 (0)40 3629 4753
    E: hello@themenectar.com