January 14, 2008
NEW YORK, NY — Univision Communications Inc. today announced that advertising sales veteran Lisa McCarthy has joined the company in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately. McCarthy will be based in New York and report to David Lawenda, President of Advertising Sales for Univision.
McCarthy will establish and lead the company’s client development and partnership marketing efforts, which will be dedicated to serving the needs of marketers across Univision’s portfolio. McCarthy’s sales and marketing teams will be responsible for educating marketers about the economic and political power of the U.S. Hispanic consumer, providing insights, communication strategies and ideas that help clients effectively engage with this consumer base in order to drive their business.
It will be the first team under Lawenda that represents Univision’s entire portfolio of assets, and allows clients to have a single, holistic dialogue with Univision. They will work in concert with the vertical media teams that represent Univision’s television, radio and digital assets.
“Through her tenure at Viacom, Lisa established a track record as a driver of revenue, pioneered the cross-platform sales approach and proved herself as a dedicated team leader,” Lawenda commented. “I am confident that her customer-focused approach to sales and marketing will be a tremendous asset to Univision.”
McCarthy was most recently Executive Vice President of MTV Networks Brand Solutions. She helped launch CBS Plus in 1998, which evolved to Viacom Plus, and was considered the industry model for multi-platform sales and marketing. Earlier in her career, McCarthy helped launch The Cartoon Network at Turner Broadcasting as well as UPN at Paramount Television. Before that, she was a consultant with JMW, a global consulting firm specializing in organizational performance, and an analyst in the Mergers and Acquisitions department of UBS Securities. She is a graduate of Georgetown University.