Working on new book!

Danay Escanaverino, Marketing, Rants, Social Media

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Yes, you read that correctly. I have taken quite a hiatus from the writing while focusing on applying techniques and working with clients. It’s time for me to put it all in a format where I can share it with others.

Stay tuned!

Speaking On Best Practices in Marketing to Hispanics in 2024

After taking a year off from speaking, I kicked off 2024 with a bang as I presented at the Lead Generation World conference about Best Practices in Marketing to Hispanics…

20 Dec

Lessons from Rocks

My family immigrated to the US from Cuba in 1979 in the hopes of escaping communism and a dictatorship. I was four going on five and my older brother was…

28 Nov

The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…

12 Nov

Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…

27 Oct

Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…

Noticias Newswire

Verizon Business Second Annual Latino Small Business Survey Highlights Optimism and Digitalization

PRESS RELEASE - Tue, 23 Apr 2024 16:15:56

— Verizon Small Business Days Kick Off April 22, Featuring Tech Checks and Promotions — — What you need to know - Verizon Business announced its second annual Latino Small Business Survey, revealing that: — — Compared to non-Latino, Latino small business owners express higher levels of optimism regarding their business's financial security and the overall economic outlook — — Latino small business owners prioritize technology investments, including eCommerce and network security, reflecting a clear focus on leveraging digital tools for growth — — Verizon Small Business Days (April 22-28) offers small business owners the opportunity to consult with specialists and access reliable solutions and special offers to drive their businesses forward —

Proteja los cítricos del sur de Texas: El USDA recomienda a los residentes proteger la fruta local de las plagas invasoras

PRESS RELEASE - Tue, 23 Apr 2024 14:25:33

WASHINGTON — 23 de abril de 2024 — (NOTICIAS NEWSWIRE) — Los cítricos del sur de Texas están siendo atacados y el Servicio de Inspección Sanitaria de Animales y Plantas (APHIS) del Departamento de Agricultura de los Estados Unidos (USDA) está pidiendo ayuda a los residentes. Los cítricos de Texas en el Valle del Río …

Avanti Green Eco Cleaning Partners with The Clark County School District to Launch The Eco Kids Club

PRESS RELEASE - Tue, 23 Apr 2024 11:24:30

— Thousands of local students in grades K-2 will have access to innovative workshops focused on recycling, conservation, sustainability, and more —