In Just One Year MamasLatinas Has Grown Quickly to 780K Unique Monthly Visitors
NEW YORK, Jan. 28, 2013 /PRNewswire-HISPANIC PR WIRE/ — CafeMom’s MamasLatinas (mamaslatinas.com) celebrates its one year anniversary since the site launched. The first bilingual site website to serve Hispanic mothers living in the United States, MamasLatinas offers dynamic community and engaging editorial content to 780,000 unique visitors a month (comScore, December 2012). The quick growth of the site has already made it the leading bilingual online destination for Hispanic moms.
When MamasLatinas first launched, 92% of Hispanic moms felt that they were lacking a site that clearly served their needs, according to a national study of Hispanic moms conducted by CafeMom. Filling this hole in the marketplace, MamasLatinas’ mission is to super-serve this critical and growing segment in the United States by providing them with community and content that serves their culturally unique needs and interests.
“Latina moms feel a strong need to connect with and get the support from other likeminded Latinas who understand that how they raise their children in America is deeply influenced by their Latin heritage, and is different from their Anglo counterparts,” said Lucia Ballas-Traynor, MamasLatinas Co-Founder and Executive Vice President. “Hispanic moms are even more likely to be turning online for support versus the general market, according to our recent study of 2,000 moms nationwide,* and MamasLatinas is proud to be filling that need for community.”
The site also serves advertisers with highly groundbreaking and customized ways to reach Hispanic moms in a trusted environment.
“Hispanic moms are an important segment of the population that will only continue to grow,” said Michael Sanchez, CafeMom CEO and Co-Founder. “We are excited to continue to give partners the opportunity to reach Hispanic moms in innovative ways.”
MamasLatinas founding partners included Chevrolet, General Mills, and Kmart.
“We have been very pleased with our partnership with CafeMom and MamasLatinas and the opportunity to reach a focused audience of Hispanic moms,” said Tia Hardeman, Multicultural Advertising Manager, General Motors. “Through word-of-mouth programs and customized sponsorship platforms combining community and content, we have been able to truly engage moms to earn their trust and consideration. We are thrilled to continue our partnership in 2013.”
MamasLatinas’ first year included exciting site programming in both content and community. The MamasLatinas community engages moms in popular groups such as Weight Loss/Bajar de Peso and TV, Musica & Chisme. MamasLatinas’ blog, QueMas!, delivers a combination of more than 35 Spanish and English original articles every day. In addition, MamasLatinas celebrated the first annual MamasLatinas Awards in October, honoring and rewarding the achievements of seven inspiring Latina moms.
MamasLatinas is led by Co-Founder and Executive Vice President Lucia Ballas-Traynor, along with a team of industry veterans.
*CafeMom State of Mom Study, 2012
Launched in January 2012, MamasLatinas.com is already the leading bilingual online destination for Latina moms reaching 780K monthly unique visitors (comScore, December 2012). MamasLatinas is dedicated to understanding, connecting, entertaining and empowering Hispanic moms by super-serving their culturally unique interests and needs with dynamic community and engaging editorial content.
CafeMom is the leading media company for moms, reaching an audience of 10MM (comScore, August 2012). CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.