After encountering a win the other day when my son’s baseball team emerged as league champions, it got me thinking.

What about failure?

Everyone loves a win. That’s what we all strive for as entrepreneurs. We are led to believe that the road to success is a straight path. Those fairy tale versions of the boy wonder who became a billionaire within a year of working out of his dad’s garage usually leave out the part where his first 20 apps failed miserably.

For some reason, we don’t discuss how important it is to fail in business. It’s ironic because this is where you gain your most important lessons. That boy wonder probably made an amazing app because he figured out exactly what NOT to do with the first twenty.

I thought about reaching into my memory banks for the many stories of failure I have to my name. Frankly, I have a slew to choose from, but I’m just one person.

It’s more interesting to learn about the failures of multiple entrepreneurs and how they helped them eventually achieve success.

So I reached out to my community of Latina entrepreneurs. They shared their failures and the valuable lessons that followed.

Alex Tabar – Founder Yucalab Digital Media & Latinas in Media

“Definitely, every failure has its lesson. Last year I lost one of my main clients; they decided to end the contract because of budget reasons. I got very disappointed, frustrated and started doubting if that was the main reason or if I did something wrong. After few days of feeling down, I decided to keep hustling and guess what? Shortly after I got not only a new client, but a few more, and I discovered something: I was spending so much time working for that client without being fairly remunerated. After I let that go, I got smaller projects that were better paid, so that “failure” actually brought me new opportunities. So, in business, don’t take failure personally and be open to what’s really behind that situation.”

Alex Tabar is the founder of Yucalab Digital Media. With more than 10 years of experience, Alex has developed a diverse portfolio of projects ranging from entertainment to education, creating content for digital media, television, and publications. This year Alex launched Latinas in Media, a bilingual community for female entrepreneurs and women in media.

Find Alex on Social Media

Maricia Rodriguez, MBA: Vice President of Business Development at Del Alma Publications, LLC, & Co-Owner EMY Construction and Trucking Services

“When I was in my twenties, I joined a MLM (multi-level marketing) organization. I was so excited to start my own beauty business. However, I foolishly allowed others to convince me what was the right amount of inventory I needed to maintain to operate my business, which was way more than I could afford. So I financed my inventory with high interest credit cards. I overspent and under-performed. The stress of carrying that inventory and the mounting debt and interest charges paralyzed me. Slowly, I dug myself out of that situation.

As a result of this experience, I realized I needed better business training. I decided to go back to school and I obtained my Master’s in Business Administration. There I learned many lessons including how to adequately plan for business success and proper inventory management. I vowed that I would not repeat these same mistakes in my next business ventures. Since then, I have co-created and manage two other successful small businesses. My advice would be, ‘Do not let others define success for you.’ ”

Maricia Rodriguez, MBA is the Vice President of Business Development at Del Alma Publications, LLC, an award winning, Latina owned, independent publisher of bilingual, bicultural books relevant to today’s US Hispanic population. An environmental scientist by trade, Rodriguez is also Vice President and co-owner of EMY Construction and Trucking Services, an earth moving and transportation company.

Find Marcia on Social Media

Cita Rodriguez: Founder Pink Orchid Wedding and Event Planning Services

“My first big event, my mentor let me plan the entire event and she took credit for it and I wanted to stop then because with everything that was wrong in my life at that time, I felt helpless, I felt small, and I felt that if I said anything to anyone about it, no one would really care. I trusted her because it was she who assisted me in starting the business, but realized the lesson was that emotions had no place in the business world.”

Cita Rodriguez is founder of Pink Orchid Wedding and Event Planning Services. She founded her business while in a homeless shelter after her home of 41 years collapsed. She compelted a program called Pathways to Independence” which helped women like herself who had experienced domestic violence in some way start their business.

Find Cita on Social Media

It’s clear that failure has taught these Latina entrepreneurs some very important lessons.

  1. Alex learned that sometimes losing a client can be a blessing in disguise.
  2. Marcia learned the power of educating yourself and not letting others define you.
  3. Cita found out that sometimes doing business means toughening up and not taking things personally.

That championship game we won came after many seasons of being close to the worst team. It taught the coaches to focus on specific strengths and work on weaknesses in the next seasons. The losses also gave the kids humility and taught them to work harder.

One of the best lessons of failure is gratitude. When we found that we had a great group of parents and kids, we planned parties and brought treats because we were grateful for the camaraderie and experience. This led to an amazing season and the magic that happens when everyone involved truly enjoys the journey.

The win was just icing on the cake.

Danay Escanaverino

Danay Escanaverino

Danay Escanaverino is a Latina entrepreneur, mom, avid traveler, tech geek, history buff, blogger and ADHD poster child She is CEO of LunaSol Media and Founder of #LatinaMeetup . Follow her on Instagram , Facebook, Twitter, and LinkedIn


  • Candy says:

    If we take the time to research out favorite person. We will find they had many failures and set backs before they enjoyed wealth, or fame

  • I always say we learn from our mistakes. Without them we can’t become stronger. I’ve learned many lessons along the way with building my brand and blog. These all come from mistakes. 🙂

  • Sarah Bailey says:

    I think there is so much you can learn from failure, it isn’t all bad, you need to take things from it, learn from it and move on.

  • Marcie W. says:

    Love this! I like to think there are no failures, only lessons that teach us to try again using a different technique or idea. The important thing to remember is never to give up and these examples definitely showcase that. Thanks for sharing!

  • Ruth I. says:

    For me, failure is just a step closer to success. We all need to experience failure for us to learn be more motivated to reach for our goals and eventually, to succeed.

  • Jaime Nicole says:

    These are such great messages! Taking things personally (especially when others take credit for my work) is really something that I’m working on.

  • Amy D says:

    When one door closes, another one opens! I really think failure is a good thing, it makes the wins that much sweeter!

  • Brandy says:

    Sometimes what seems to be a failing situation or a bad experience tends to turn into something truly positive. I loved reading how others took failing moments and turn them into something that was better than that immediate situation!

  • Liz Mays says:

    These were all great lessons to take away from those experiences! It really is hard experiencing losses and failures but you can use them to propel you forward.

  • Mimi Green says:

    My failures are life lessons for sure. They each had a hand in making me into who I am today. Today, I am better than ever.

  • Tomi C says:

    If you never failed, you’d never truly appreciate how awesome it is to win. I think sometimes we forget failures are simply reminders to try again and do something a little different until you get the results you want.

  • blair villanueva says:

    Learning from your mistakes and from yhe mistakes of others are the best guide for us to reach success. And also keep on learning and enjoying it.

  • Debra Hawkins says:

    I think failure has made me learn more than success ever has. Of course, I would rather have the success but I am glad for my failures.

  • Annemarie LeBlanc says:

    Life is the biggest learning platform given to us. There is no such perfect life, everything has to be learned first hand. Failures, obstacles, disappointments are our learning tools. It is how we face adversity that we reap success!

  • I have to agree with you on this. Failure is something that we try to teach our kids especially when it comes to sports. We always tell them that in life, you will not always win.

  • Victoria Heckstall says:

    I really like this. Sometimes failure is one of my inspirations to overcome what I need to do in life.

  • Failure has been instrumental in the development of my business. My first online program failed miserably. I had ONE sale. The second time around was much more successful. Third time around even more so. If I hadn’t failed, I wouldn’t have grown and gotten better. I now have the foundation I need to confidently sell my products and really help people. I have learned for difficult clients. I have learned for renting spaces that didn’t go so well. Etc, etc, etc. Failure is important, but so is the attitude towards it.

  • Nikka Shae says:

    Without failure you can’t celebrate your success! One of my favorite sayings!!

  • Tina Butler says:

    You can learn just as much from failure as you do from accomplishments. People are so competitive rather than have the willingness to help each other out. We all have the same goal when it comes to businesses and that is succeeding.

  • Anosa says:

    I do believe that failures really make or break a person. We need to be on the positive side just like these entrepreneurs. For me failure is part of learning.

  • Failures are great learning experiences in my opinion. I’ve learned more from my failures than I have from my successes.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Wow look at this!

This is an optional, highly
customizable off canvas area.

About Salient

The Castle
Unit 345
2500 Castle Dr
Manhattan, NY

T: +216 (0)40 3629 4753